Michael Dowson
12 ranking factors that matter to Google for 2021
Looking to improve your SEO performance this year? Here are the factors that should get the greater part of your attention.
Executive Communication
Shira Miller
4 ways to create a culture of kindness and empathy
Recognize the inspirational power of virtue, encourage and reward unselfish behavior, and make decency a prerequisite for leadership.
Justin Joffe
‘Ellen DeGeneres Show’ loses a million viewers, hospitals face scrutiny after price transparency scandal, and Microsoft reports Gen Z struggles with remote work
Also: Domestic air traveler numbers return to pre-pandemic levels, PR Council opens registration for its certificate program, Krispy Kreme offers free donuts with proof of vaccination, and more.
Ted Kitterman
Boeing, Airbus call for pause of 5G rollout, Least resonant stories of 2021, and Bill Gates tweets about canceling holiday plans
Also: Tech firms start pulling out of CES, China’s top livestreamer gets taken down for tax evasion, and more.
Beth Haiken
How to choose the right person for a public speaking opportunity
When is the CEO the person to represent your organization—and when should you look for someone else?
Michael DesRochers
How internal comms can encourage employees to rest and recharge
Amid a burnout and employee fatigue crisis, here’s how to help workers find a better balance and more job satisfaction—boosting productivity and retention.
Emma Atkinson
Apple delays return to office indefinitely, study finds managers lack communication skills, and J&J responds to shifting CDC guidance
Also: Americans prioritize vacation travel for 2022, Peloton pulls Chris Noth ad following sexual assault allegations, and more.
Justin Joffe
Met Opera requires vaccine boosters, how to make your tweets stand out in 2022, and Kraft Heinz to reimburse customers amid cream cheese shortage
Also: Chanel takes heat from influencers over cheap advent calendar, Kroger eliminates paid COVID leave for unvaccinated workers, and more.
Emma Atkinson
Relief orgs tweet support following tornadoes, more Black employees received C-level promotions in 2021, and how Patagonia used its CEO to share core values
Also: FTC warns shoppers against gift card scams, Peloton responds to HBO product placement, and more.
Mary Olson-Menzel
The 5 best books of 2021 for leaders
In thinking about the challenges of the year ahead, here are five books that are a must-read for communicators and business execs.
PR Daily Staff
What’s on your crisis communications checklist?
Workshop’s free guide offers tips, templates and must-haves so you’ll never face a crisis unprepared.
Justin Joffe
Instagram unveils new safety features for kids and parents, comms leaders identify their most important roles, and American Airlines CEO announces retirement
Also: Hotels.com launches 24-hour holiday music challenge, Better.com CEO apologizes to employees, and more.
Justin Joffe
Doordash hails new investment in workers, how Gen Z uses LinkedIn, and Elle Magazine pledges to go fur free
Also: Pop icon Brandy partners with discount stores for giving campaign on TikTok, Norwegian Cruise Line reports COVID cases on cruise ship, and more.
Robby Brumberg
Why workers will continue to quit in droves
New data reveals what’s fueling the astonishing wave of resignations—and highlights how companies can turn the tide toward retention.
Justin Joffe
Better.com cuts workforce over Zoom, CEOs share top priorities for comms execs, and Anna Wintour details Condé Nast’s content strategy
Also: Nextdoor and Home Depot launch holiday cheer map, Ragan’s 2022 benchmark survey, Kraft Heinz explains Philadelphia cream cheese shortage, and more.
