We asked our community of vendors and agencies how they see the future of the PR world after COVID-19. Here’s what they predict.
While some organizations like Twitter and Slack gave employees the day off to mark the end of slavery in the U.S., others like Amazon encouraged workers to use the day at work for education and reflection.
Corporate vows and fleeting public attention make words spoken today, however impassioned, likely to float away unless executives and activists take definite steps to correct imbalances.
According to Edelman’s Trust Barometer, the risks of staying silent have never been higher.
White PR people in power need to participate more actively in systemic change for racial equality. For clients and organizations to thrive, everyone must have the tough conversations.
The PR firm updated its Trust Barometer in the wake of George Floyd’s death and subsequent protests. The conclusion? The risks when staying silent have never been higher.
Target CEO Brian Cornell has helped employees and consumers navigate tough times with simple and transparent messages.
Ragan Hall of Fame honoree Philip A. Nardone looks back on his career, key personal decisions, the struggle of operating in a pandemic, and his favorite myth to bust.
Strategize around your dealbreakers, plan for the worst, and learn how to apologize.
Also: Verizon Media outlines three parts of embracing diversity and inclusion, Target observes ‘Juneteenth,’ why SEO can help your brand’s visibility and traffic, and more.
As leaders face difficult facts in a crisis, it’s important to revisit these essential tips on how to answer tough questions, from reporters and stakeholders alike.
Outreach to your employees is your first priority, as they deserve to know what’s happening, and they can serve as trusted brand advocates. Those key questions will keep things on track.
Comms tech, agencies and vendors share how their unique services and products can deliver success during this historic pandemic.
Without gay pride events and other typical outlets for engaging this community, brand managers will have to get creative to reach this lucrative demographic.
As diversity and inclusion efforts take shape, words and phrases emerge as crucial elements for cultivating mutual respect among co-workers. Consider these steps in developing a protocol.
