Also: Starbucks celebrates the LGBTQ+ community and its allies, many employers are looking at employees’ social media feeds, European companies brace for thousands of layoffs, and more.
Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more.
Also: Amazon announces Climate Pledge Arena, Chuck E. Cheese parent files for bankruptcy, the COVID-19 messages that resonate with consumers, and more.
When trying to help a new company get off the ground, there are a few cardinal mistakes that will thwart later growth. Consider these tips.
Also: How not to respond to a rejected media request, Facebook Live viewership increased 50% since January, adopting social justice initiatives, and more.
The global managing director for the leading resource for measuring communications shares her best measurement, management and martini advice.
Communicators and PR pros must be ready to offer solutions that help clients reframe expectations for the future.
Nebraska Medicine’s communications director shares why effective crisis messaging involves employees across your organization—and how you can prepare for action.
Also: Google reveals rising search trends for small business support, a social media manager’s relatable frustration over current crises, WFH risks to avoid, and more.
Though you might not have the power to hire new team members or undertake other action, forcing leaders to be accountable can help your organization find its way.
Also: Google adds ‘fact check’ label to images, 78% of sentiment around Pride Month content is positive, Ben & Jerry’s explains ‘defund the police’ with ice cream image, and more.
The COVID-19 crisis is going to change how business is done—but how profound will the changes be? One pro argues it’s time to change the office floorplan for good.
Also: Dreyer’s to rebrand its Eskimo Pies, Upwork reports that hiring managers are turning to freelancers during COVID-19, Netflix announces ‘The Witcher’ with a poem, and more.
The saying about ‘all publicity is good publicity’ doesn’t hold—but not every bad headlines does real damage. Here’s how you can understand negative press’ true impact.
Right now, clarity is king. Prioritize robust, consistent communication, and take time to tailor and target pieces for your specific employees.
