Also: Bud Light celebrates sports’ return, Red Bull shares a fan’s love, how to organize your crisis response, and more.
Also: Home Depot announces mask requirement, Target expands inclusive Halloween costume offerings, back-to-school retail posts have 40% more engagement, and more.
Vanity metrics are ruining PR. Try using search engine key performance indicators for better measurement.
Also: NASA refutes misinformation, take our brand storytelling survey, how e-commerce has grown during COVID-19, and more.
Our relaunched Day in the Life series serves up survival strategies and insights into the lives of modern PR pros and the challenges they face.
Five professors weigh in on what steps brands should take right now, and in the future, to be part of the movement toward racial equality and inclusion.
Has a bad situation caught you flat-footed? Here are some tips for addressing your immediate concerns.
Also: Chipotle promises to hire 10,000 workers, Wendy’s responds to Twitter hack with characteristic snark, 60% of PR pros are pitching ‘feel good’ stories during COVID-19, and more.
Also: Why communicators should always give their best, nearly half the world’s population will be on social media networks by 2023, Pfizer aces the Disability Equity Index, and more.
Executive coach and diversity champion LaTonya Wilkins shares advice on creating change, supporting Black employees and what it means to be a true ally.
Modern PR requires the help of a data collection tool to prove your value and tailor campaigns to have the biggest possible impact in an overcrowded media landscape.
With belt-tightening and plenty of uncertainty, working with an agency partner on bite-sized projects can help keep you moving toward your communications objectives.
One PR pro makes the case that organizations who are serious about racial equity and diversity should interrogate all the places their budget is spent—and allocate resources to diverse vendors.
Also: AP Styleguide tweets guidance on gender neutral terms, 47% of professionals will move because of WFH opportunities, Quibi trial fails to convert most viewers, and more.
Follow this expert guidance to help people leaders navigate difficult or uncomfortable conversations.
