Executive Communication

Emma Atkinson

Peloton CEO rebuffs leaks in public memo, M&M’S candy mascots get an inclusive makeover and how PR increasingly measures social media impact

Also: Oscar Mayer debuts bologna-themed skincare, how comms pros can take advantage of Twitter’s NFT profile pics and more.

Lianna Foye

Why executive positioning on social media should be a top priority in 2022

Here are four tips on how to improve your C-suite’s presence on social channels.

Justin Joffe

Microsoft buys Activision Blizzard, audiences expect brands to acknowledge crises, and mobile providers limit 5G near airports

Also: MTN DEW awards grants to outdoor community organizations, Carhartt explains vaccine mandate memo, and more.

Emma Atkinson

Carhartt doubles down on vax policy amid leaked memo, Twitter debate

Some on social media are calling for a boycott of the company’s products after its COVID-19 vaccine requirement for workers was made public.

Justin Joffe

British energy supplier OVO Energy apologizes for ‘unhelpful’ advice, the rise of ‘scrollytelling’, and Fed vice chair resigns following stock scandal

Also: Uber and Visa launch small business grant program, Meta offers optimistic March return-to-office date, and more.

Justin Joffe

2022 Grammy Awards postponed indefinitely, how Gen Z is questioning the metaverse, and Walmart invests in electric delivery vans

Also: Frito-Lay partners with Rick Astley on new year campaign, the hottest communications technology at CES, and more.

Tony Silber

Report: The role of communications pros expands dramatically amid relentless global crises

Annual research from Ragan Communications finds more access to the c-suite, stronger relationships with allied departments, and new stature for communicators.

Ted Kitterman

7 highest-ranked ESG brands for 2021

Here’s how brands that have the highest marks on environmental, social and governance issues earned their reputation.

Ted Kitterman

6 wordings that are red flags to potential candidates in new hire postings

Phrases like “fast-paced environment” and “like a family” can be a signal that you have a culture problem and could dissuade some applicants from applying.

Justin Joffe

Film and television staff weigh industry strike, Twitter users rely on platform for news, and Activision Blizzard CEO shares update on culture changes

Also: Travelocity launches curated trips Hispanic Heritage Month, Microsoft users celebrate accessibility and sustainability innovations, and more.

Justin Joffe

CDC offers chart on relaxed mask guidance, influencer marketing budgets increase in 2021, and ‘Insider’ journalist union pushes for measurement reform

Also: Ragan announces acquisition of Communications Week, Epicurious stops promoting beef recipes over environmental concerns, TikTok opens transparency education center, and more.

Brian Pittman

Create shareable content: 5 Hollywood storytelling tips

Nobody likes writing posts or shooting videos that nobody ‘likes.’ Here’s how to create content that hits emotional buttons so audiences hit the “share” button.

Adrienne A. Wallace & Regina Luttrell

4 steps for putting diversity at the forefront of PR

Here’s how you can bring more consciousness to your workflow—and an exercise to help evaluate previous work and identify hidden bias or blind spots.