With both customers and employees trying to navigate a resurging pandemic and holiday plans, how should organizations craft messages to keep all stakeholders safe?
Also: The New York Times reaches 7 million digital subscribers, Pet Valu to permanently close, Warner Bros. answers backlash over ‘The Witches,’ and more.
How the Entertainment Software Association’s “Game Generation” campaign helped the gaming industry shift the public narrative around video games.
Though staffers find it inappropriate for employers to endorse a specific candidate, they think a message of empathy is crucial.
Also: Disney’s ‘The Mandalorian’ applauded for an inclusive hire, Hasbro debuts ‘Grown Up’ Play-doh, many organizations are still bracing for layoffs, and more.
This comms pro has seen it all throughout her career in roles with Edelman, L’Oreal and Scholastic. Here’s what she sees next for the industry.
Also: CoxHealth shows off costumes for its NICU residents, Wrangler partners with ‘Rick and Morty’ after in-show mention, Fox TV tweets self-care meme, and more.
Ahead of an historic presidential election—and amid deep national division—how should your organization engage employees?
It’s never been more important to show that your organization stands for more than the bottom line.
His main message to everyone for the remainder of the year: ‘Just hold on.’
Also: Re/Max partners with Children’s Miracle Network Hospital on face mask offering, how PR pros are rethinking e-commerce strategies, meal prep solutions for homebound pros, and more.
Also: Coca-Cola to remove iconic San Francisco billboard, 31% of content marketing awards finalists use ‘tangential’ topics, Jack in the Box offers chicken-scented face masks, and more.
Sarah Hurwitz, former head speechwriter for Michelle Obama, shares how to shape and sharpen presentations and capture the voice of your subject in an authentic manner.
Also: Tarte Cosmetics gets real with GIFs, TV ads have increased in 2020’s last quarter (viewer numbers are still down), ideas to inspire you and your colleagues, and more.
Things can always get worse, right? It’s unpleasant to consider, but comms pros must be vigilant to mitigate the damage done by unforeseen events.
