For this agency leader, this is a chance to embrace meaningful change on issues like DE&I and that clients will be looking for outspoken partners.
Also: Burger King racks up engagement with tweets tied to Utah monolith, Hawaii entices remote workers with free tickets, mobile wallet consumers spend more per purchase, and more.
Even with the hardships created by the COVID-19 crisis there are still opportunities for communications pros to get started in a rewarding career.
As the needs of increasingly digital-first media outlets change, PR pros must adapt to make their news releases relevant and effective.
The president-elect’s staff announcement reflects one option that leaders of all organizations can take in the face of guaranteed uncertainty and doubt.
Also: U.K. grocers unite for anti-racism campaign, The Walt Disney Co. brings layoffs to 32,000, Black Friday is currently second-largest online sales day in U.S. history, and more.
After a year of intense disruption, engagement with brands from both internal and external audiences has risen dramatically. Will the gains remain once the crisis fades?
Prepping for 2021? Here’s how to ramp up crisis plans with P2P, purpose and empathy.
Will your message be able to stand out in a saturated content environment? Here’s why the popular video platform is still an excellent investment.
Many of our readers responded to our request to sum up their year with a GIF. From excitement over more responsibility to stress from long days, here’s what you shared.
After four years of President Trump’s unorthodox approach to government messaging and public engagement, one PR pro argues that it’s time to find again what was once the norm.
As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. Here’s how to launch a robust news site of your own.
With a stronger emphasis on purpose-driven communication and brand activism, how can your social media presence resonate with your audience while staying within your lane?
Information distributed through social media is only as effective as the number of people who view it, and inaccessible content excludes a large segment of readers and viewers.
How are you preparing to safeguard your most precious business asset?
