Rick French
How brand managers should address COVID-19
How can communicators help their organizations respond to the global health crisis? This agency leader shares his insights.
Executive Communication
Russell Working
Amid unrest, CEOs and brands denounce racism in Floyd killing
Organizations offer anguished responses to the killing of a black man in Minneapolis while remaining silent on the vandalism and looting of their stores.
Beki Winchel
Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid
Also: Dunkin’ goes spicy with menu item and partnership, Hormel offers ‘Breathable Bacon’ mask, videos are marketers’ most popular content format, and more.
Beki Winchel
Starbucks’ plan for ‘new normal,’ Layoffs at Boeing, Lyft and Norwegian Cruise Line, and SEO tips during COVID-19
Also: Costco and JetBlue require masks, Salesforce cancels in-person Dreamforce, how you can lean on nostalgia during the pandemic, and more.
Kim Clark
How businesses can address and remedy systemic social injustices
Communicators must play a central role in helping executives navigate the current upheaval and reverse centuries of inequality. The momentous journey must begin with small, yet crucial steps.
Beki Winchel
Lululemon condemns post with racist COVID-19 design, Ticketmaster responds to refund criticism, and Netflix subscriber numbers double expectations
Also: EDsmart is offering $1,000 for a ‘Harry Potter dream job,’ consumers share what they want to hear from brands, IPR’s employee engagement survey, and more.
Robby Brumberg
Crafting snappy internal comms emails: if you want it to stick, make it quick
Comms expert Kristin Graham shares her tips for inbox messaging mastery.
Meghan Madhavan
5 best practices for thriving digital employee communities
Discover how Cargill and Ernst & Young are using Yammer networks to connect employees and drive business goals.
Paul Napper & Anthony Rao
5 proven strategies for making better decisions in stressful moments
To craft better crisis messaging, bolster your emotional resilience and stay cool when the heat is on, follow this data-backed guidance from two distinguished psychologists.
Beki Winchel
KC Star reports on its past racist coverage, Tropicana apologizes for mimosa-themed campaign, and TikTok’s top 2020 campaigns
Also: Ford brings back a holiday season staple, Yorkshire Tea’s masterclass in Twitter engagement, a guide to digital marketing across channels, and more.
Ronn Torossian
Why listening is a superpower for social media managers
Here are some ways to make sure that your brand building on social media is a two-way street with consumers.
Robby Brumberg
Expert guidance on responding to cyberattacks
Mark Seifert of Brunswick Group shares crucial crisis response tips and essential preparation for the inevitable.
Beki Winchel
Coca-Cola lays off 2,200 employees, Google responds to latest antitrust lawsuit, and PepsiCo builds buzz for new ‘Cocoa cola’
Also: Neflix’s year in review, Vice Media joins OnlyFans with ‘food porn,’ the NFL aims to invite frontline health care workers to the Super Bowl, and more.
Beki Winchel
Tyson fires employees involved in COVID-19 ‘betting pool,’ Burger King turns Instagram over to competitors, and Twitch bans derogatory lingo
Also: Blue Apron and Disney+ provide socially-distanced ‘dinner and a movie,’ GroupM forecasts e-commerce success in 2021, holiday gifts for communicators, and more.
Lindsay Boyd
4 crucial tips for making your podcast connect with audiences
Whether your target demo is internal employees or external consumers, there are a few important steps you shouldn’t ignore.
