Ragan Insider Brian Weinthal
Sound legal guidance on vaccine incentives
A prominent employment lawyer shares expert advice on how employers can mitigate the risk of triggering a viable discrimination claim.
Executive Communication
Beki Winchel
United and Boeing turn to Twitter after flight crisis, Clubhouse takes heat on privacy, and Bay Area school board resigns over public WebEx call
Also: Disney+ adds content warning to episodes of ‘The Muppet Show,’ The New York Times shows COVID-19’s toll with a striking graph, Innocent Drinks gets real on Twitter, and more.
Diane Schwartz
Spotify’s Dustee Jenkins: ‘Always let them know you’re there’
The top communicator for the music streaming giant shares lessons from her work across a global company that has changed the game for digital media.
Betsy Sewell
The communicator’s superpower: A better way to capture the voice of the employee
A look at how artificial intelligence can help communicators learn more about employee behavior and conversations.
Beki Winchel
McDonald’s connects DE&I to executive bonuses, 8.1M have downloaded Clubhouse, and lawsuit alleges Facebook inflated ‘Potential Reach’ metric to make money
Also: Microsoft adds levity to Twitter engagement, Popeyes trolls McDonald’s recent PR and marketing stunt, Tokyo 2020 Olympics’ new chief focuses on COVID-19 comms, and more.
Liz Cies
Trust crisis: 5 changes you must embrace for 2021
For communicators, the pandemic has elevated their role while also making the challenges they face more difficult than ever before. Here are the tactics that should get more attention.
Ragan Insider Robby Brumberg
How Goodwill combats misinformation
The nonprofit’s PR leader offers a masterclass in tackling fake news and malicious rumors.
Jared Meade
Remembering the diverse pioneers of PR: Joseph Varney Baker
The early PR industry, like all areas of American life, benefitted greatly from the contributions of Black visionaries. Here’s the story of the man behind the first Black-owned PR firm.
Sally Ann O’Dowd
What communicators can learn from the White House press secretary
Comms professionals analyze Jen Psaki’s performance, even the #PsakiBomb.
Brian Pittman
5 powerful ways to beat empty rhetoric in speeches
The upcoming State of the Union will showcase best (and worst) practices for connecting and conveying confidence. Here’s what to watch for so you can achieve both.
Mariah Young & GerRee Anderson
What General Mills’ restructuring means for the future of corporate comms
Gain prescient, timely takeaways for your department from Ogilvy’s employee experience experts.
Beki Winchel
KPMG’s UK chair resigns over remarks to employees, brands celebrate Lunar New Year, and Disney+ boasts 95M subscribers
Also: Wendy’s brings back its infamous Twitter roast, Perdue and OKCupid embrace data-driven storytelling, where comms fits in your organization’s structure, and more.
Cheryl Dixon
Making a plan to develop your business fluency
Having the acumen to be a strategic advisor is crucial for today’s PR pro, but where should you start?
Robby Brumberg
How communicators can facilitate DE&I breakthroughs in 2021
This is the year we must go from lip service to substantive action. Experts share how to make genuine progress–and become a more inclusive storyteller.
Ted Kitterman
How speechwriters can humanize execs—and help deliver key messages
Joanne Callahan, speechwriter and corporate communicator with Con Edison in New York, shares tips on finding the story and honing a message to fit your audience.
