What PR pros are sharing with stakeholders during COVID-19
How often do employees want to hear about health care messages, business continuity updates, and other missives? Here’s what makes some communicators hopeful.
How often do employees want to hear about health care messages, business continuity updates, and other missives? Here’s what makes some communicators hopeful.
Many of timeless pieces of PR wisdom still apply, but the emphasis and application might change in these extraordinary circumstances.
Your crisis communications should be able to lean on your past record. Here are some ways to tell that story to help bolster your reputation and build trust.
Also: Brand managers join the COVID-19 conversation with ‘social distancing’ messages, Girl Scouts moves cookie sales online, PR pros advise skipping on April Fools’ Day, and more.
Though some PR experts call for erring on the side of over-communicating, inundated and anxious audiences will appreciate any effort to avoid unnecessary outreach.
You can get a lot done, but it’s crucial to keep your balance. Here’s how you can preserve some of your sanity.
Take some time to develop your skillset during your downtime, all from the comfort of your own home.
With more employees working from home due to COVID-19 concerns, video is becoming increasingly valuable for internal communications.
Also: How CFOs are reacting to the pandemic, Vodafone Italy focuses on connectivity, NBC shelves outbreak episode, Universal Studios extends closures, and more.
When looking to engage internal audiences and highlight important stories within your organization, having a journalist’s eye can help you find the story gold.
Also: Ford, GE and 3M collaborate on medical supplies, Twitter ramps up verification, Cadbury announced its new ‘spokesbunny,’ and more.
To engage your audience, answer their queries and get real-time input on your presentation, offer a question-and-answer session near—not after—the end of your talk. Here’s what to do.
Drop the platitudes and pleasantries, and start prioritizing perks that remove obstacles, decrease stress and ease workers’ burdens.
Also: Google News offers ‘fact check’ section, MasterClass offers free resources, how COVID-19 is affecting marketing budgets, and more.
Also: Josh Gad’s storytelling efforts, an infographic for savvy information consumption, how to pitch during COVID-19, Google Trends data, and more.