Make sure your crisis response is a team effort
Nebraska Medicine’s communications director shares why effective crisis messaging involves employees across your organization—and how you can prepare for action.
Nebraska Medicine’s communications director shares why effective crisis messaging involves employees across your organization—and how you can prepare for action.
Though you might not have the power to hire new team members or undertake other action, forcing leaders to be accountable can help your organization find its way.
Also: Google adds ‘fact check’ label to images, 78% of sentiment around Pride Month content is positive, Ben & Jerry’s explains ‘defund the police’ with ice cream image, and more.
The COVID-19 crisis is going to change how business is done—but how profound will the changes be? One pro argues it’s time to change the office floorplan for good.
Right now, clarity is king. Prioritize robust, consistent communication, and take time to tailor and target pieces for your specific employees.
We asked our community of vendors and agencies how they see the future of the PR world after COVID-19. Here’s what they predict.
Here’s a roundup of the week’s crisis communication news for communicators.
Journalists are ravenous for research figures. By having proprietary data to share, you can find media coverage that would have been elusive otherwise. Here’s how.
While some organizations like Twitter and Slack gave employees the day off to mark the end of slavery in the U.S., others like Amazon encouraged workers to use the day at work for education and reflection.
The PR firm updated its Trust Barometer in the wake of George Floyd’s death and subsequent protests. The conclusion? The risks when staying silent have never been higher.
Also: Verizon Media outlines three parts of embracing diversity and inclusion, Target observes ‘Juneteenth,’ why SEO can help your brand’s visibility and traffic, and more.
Without gay pride events and other typical outlets for engaging this community, brand managers will have to get creative to reach this lucrative demographic.
As diversity and inclusion efforts take shape, words and phrases emerge as crucial elements for cultivating mutual respect among co-workers. Consider these steps in developing a protocol.
Discover how executives at the iconic clothing brand reached employees after the COVID-19 pandemic began and what they learned in the process.
Be human, facilitate frequent check-ins, and find meaningful ways to celebrate wins.