Ragan Insider Robby Brumberg
Infographic: A slew of saucy phrases that trigger online action
Replace those weak, wimpy words with terms that imply exclusivity, scarcity and safety.
Ragan Insider Sara Staffaroni
10 key questions for gauging employee satisfaction
A hefty paycheck is not enough these days to retain talent. Regular surveys provide valuable feedback for enhancing workplace culture, career growth opportunities and other key factors.
Ragan Insider Bill Byrne
5 tactics for developing relationships with journalists
Are you tired of getting no response to your media pitches? Here are some ways you can develop a rapport with reporters—and cut through the cluttered inbox.
Ragan Insider Delaney Kline
How to add personality to your PR pitch
Writers and PR pros can develop deep, lasting relationships if early interactions are handled correctly. Here are some ideas for how to strengthen these ties.
Ragan Insider Ted Kitterman
Infographic: How AI advances have affected email tactics
Machine learning and automation are revolutionizing how marketers use email. Here are some features to employ immediately in your campaigns.
Ragan Insider Russell Working
How metrics sharpen email comms at 3 organizations
Whether it’s a hospital closure or an all-faculty announcement, your message must reach its intended audience. Find out how email metrics help.
Ragan Insider Rachael Revesz
8 ways to build a relationship with freelance reporters
As more journalists are working outside of traditional media companies, PR pros must reconfigure their outreach efforts. Here’s how these new media pros want to be contacted.
Ragan Insider Katy French
Ready to craft a content strategy? Answer these questions first
Pore over these crucial branding, distribution and technology considerations before blasting out your next campaign.
Ragan Insider Neil Patel
How to sidestep 3 subtle—yet crucial—marketing blunders
If you’re personalizing content based on superficial details or setting generic triggers, you could be missing out on a big sales bump.
Ragan Insider Russell Working
How best to close an email?
Obscure signoffs can irk the recipient. They might even doom your future pitches to the spam folder. Here’s how to reply.
Ragan Insider Chris Boeckelman
8 tips to create more effective online surveys
Start by defining tangible objectives. Then, identify the audience you want to reach, and start crafting a precise, concise set of questions.
