Alessandra Mazzei
How the pandemic is revealing the indispensable value of employee communication
An Italian study shows that communicators are poised to assume greater roles and responsibilities moving forward.
Diversity and inclusion
Ted Kitterman
PR pros honor Black contributions to the industry for Black History Month
In an event hosted by the Diversity Action Alliance and the Museum for PR, leaders from across the U.S. share their experience as Black PR pros and their hopes for the future.
Beki Winchel
‘Aunt Jemima’ becomes ‘Pearl Milling Company,’ Salesforce announces permanent remote workforce, and Heineken to lay off 8,000
Also: Virtual court proceedings go viral with kitten filter, Nationwide has catchiest brand jingle, Coca-Cola’s 100%-recycled plastic bottles, and more.
Robby Brumberg
How communicators can facilitate DE&I breakthroughs in 2021
This is the year we must go from lip service to substantive action. Experts share how to make genuine progress–and become a more inclusive storyteller.
PR Daily Staff
Museum of PR and Diversity Action Alliance host webinar celebrating Black achievement in PR
Join us Feb. 9 to hear from industry leaders Charlene Wheeless, Dr. Denise Hill, Dr. Rochelle Tillery-Larkin Ford, and others address racial justice and action in the comms industry.
Beki Winchel
Tokyo Olympics’ president apologizes for sexist remarks, CMT, others cut ties with Morgan Wallen, and Merck’s chief to step down
Also: American and United Airlines warn employees of upcoming furloughs, 37% of online shoppers visit retailers’ websites before purchasing, and more.
Beki Winchel
Jeff Bezos steps down as Amazon’s CEO, Ulta pledges to double Black-owned brands on shelves, and Lowe’s offers Valentine’s ‘night of Lowemance’
Also: Mountain Dew’s interactive Super Bowl campaign, 7-Eleven offers a one-of-a-kind Airbnb stay, almost 90% of marketers have or are building an app, and more.
Beki Winchel
Brand managers celebrate Groundhog Day, Verizon commits $10M to helping small businesses, and JetBlue highlights Black florists
Also: How PR pros are crafting more of their pitches to include DE&I angles, what skills you’re focusing on for 2021, and more.
Beki Winchel
Discord and Reddit grapple with ‘WallStreetBets’ communities, Activision Blizzard defends DE&I hiring initiatives, and Twitter rebrands to embrace ‘real’ conversations
Also: Communciators’ most hated corporate jargon, the future of streaming services, Target and other retailers cut ties with coconut milk supplier, and more.
Ted Kitterman
Pepsi shares lessons from its ‘Dig In’ effort to support Black-owned restaurants
The company is one of many looking to follow through on promises to fight racism and injustice in 2020. What do the next steps look like in 2021?
Beki Winchel
Disney Parks overhauls ‘Jungle Cruise’ to be more inclusive, Citigroup seeks to educate golfer Justin Thomas after LGBTQ slur, and Instagram launches business hub
Also: What top brands on Twitter are doing to best serve consumers, Google rolls out tools to promote COVID-19 vaccine information, Godiva to close all North America locations, and more.
Beki Winchel
Budweiser donates Super Bowl ad to COVID-19 campaign, ‘Star Wars’ denounces racism on Twitter, and Pinterest launches ‘try on’ feature
Also: Social media image guidelines for 2021, PepsiCo’s clever response to President Joe Biden, how Orlando International Airport engages on Twitter, and more.
Beki Winchel
Airbnb blocks D.C. reservations during inauguration, Snapchat bans Trump, and Sephora releases DE&I commitments
Also: Google blocks political ads, Grubhub offers Girl Scout cookie delivery, Xbox’s social media team offers gaming recommendations, and more.
Nicole Rodrigues
Celebrating differences: How race and ethnicity shaped my love of the PR industry
One PR pro offers her own story of growing up with a unique heritage—and what it might look like to celebrate the many backgrounds that are represented in a diverse organization.
Beki Winchel
Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid
Also: Dunkin’ goes spicy with menu item and partnership, Hormel offers ‘Breathable Bacon’ mask, videos are marketers’ most popular content format, and more.
