Ragan Insider Joe Friedman
To increase your influence, cultivate your credibility
Workplace clout has its foundations in professional integrity, practical knowledge and personal rapport with your colleagues.
Crisis Communications
Ragan Insider Beki Winchel
Pier 1 prepares for bankruptcy, Red Cross dangles a Super Bowl score, and email works for millennials and Gen Z
Also: YouTube rolls out its policies to protect children viewers, Oscar Mayer offers a delicious job opportunity, purpose-led communications become a focus, and more.
Ragan Insider Beki Winchel
Golden Globes goes vegan, Little Caesars partners with DoorDash, and Landry’s addresses a data breach
Also: Why ‘thought leadership’ is a powerful strategy and not just jargon, comedian’s Facebook donation rakes in money to fight Australia wildfires, and more.
Ragan Insider Elizabeth Baskin
When change fatigue strikes, seize the communication opportunity
You can help your colleagues embrace the unavoidable twists and turns by offering a mission-connected, big-picture view and explaining their respective roles in the next chapter.
Ragan Insider Susan Saronitman
The Olympics offer potential sponsorship gold, but there are risks
The pageantry, the passion, the global reach—all have significant allure for marketers and brand managers. Still, crises can hit even amid the revelry, so a response plan is essential.
Ragan Insider Beki Winchel
Pepsi’s new catchphrase, TikTok’s transparency report, and the best times to post on social media
Also: Amazon employees lash out at company policy restricting climate change protests, secrets to making a splash with Facebook videos, PR pros and lunchtime, and more.
Ragan Insider PR Daily Staff
PR Daily top stories of 2019: Nos. 1–10
It’s New Year’s Eve, and we’ve come to the end of our rundown of the top stories from the past year. Here’s the top 10 stories that thrilled readers over the last 52 weeks.
Ragan Insider Ted Kitterman
Tesla responds to viral video of exploding car with video of its own
The company insists its electric cars are 10 times less likely to catch fire than other automobiles, but it might have trouble convincing customers. CEO Elon Musk’s antics might not be helping.
Ragan Insider Ted Kitterman
PR crises that have defined 2019
Every year there is a new batch of stories about organizations that misstep, in small and large ways. How can PR pros be better prepared?
Ragan Insider Ted Kitterman
Panera’s missed opportunity offers crisis response lessons
The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. Here’s how it could have seized a chance to shine.
Ragan Insider Ted Kitterman
Communicators struggle to contain video of mass shooting in New Zealand
Attacks by gunmen on two mosques were streamed live, raising questions about tech companies’ responsibility in curbing violent videos. Experts urge users not to share the footage.
Ragan Insider Robby Brumberg
Infographic: What managers should never say to employees
If you feel the urge to comment on someone’s weight or appearance, just don’t. Also, steer clear of vague feedback and pleas to ‘leave personal issues at home.’
Ragan Insider Jessica Lawlor
PR pros predict which industry trends will matter most in 2019
How will the industry change in the coming year? These veterans offer their insight on which outcomes can be expected and what developments savvy pros should watch closely.
Ragan Insider Regina Luttrell and Adrienne A. Wallace
The secret to modern crisis response success
Don’t just muddle through when disaster strikes your organization. Here are some tips to come back stronger than ever.
Ragan Insider Ted Kitterman
BMW spars with Tesla on Twitter, how much Americans care about the environment, and Google’s antitrust fine in France
Also: The Democratic debate is marred by a moving background, PR pros’ plans and dreams for 2020, tips for PR pros wanting to work on sustainability, and more.
