Take a page from Con Edison’s playbook: When disaster strikes, have your folks on scene to record video and interviews so consumers get the full picture of your staff’s remedial efforts.
Also: Microsoft data breach exposes 250 million customer support records, Apple remains Fortune’s most-admired company, podcasting pitfalls to avoid, and more.
Also: Marketing budgets are growing for digital ads and online efforts, Lego literally launches its newest model, millennials are more likely to impulse buy, and more.
Also: Cadbury scrambles amid egg criticism, prepping for a successful 2020, how PR pros approach talent needs for videos, and more.
The Consumer Electronics Show dazzled with prototypes, applications and innovations, but inspiration from the annual event isn’t limited to those in the tech space.
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Also: NBCUniversal tweets gibberish, Ben & Jerry’s new flavor taps an old meme, PR pros’ collaboration preferences, and more.
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Setting up a plan and building a response team are just the first steps. Putting those elements—and people—through the paces requires diligence and more than a little imagination.
Also: Apple flexes its storytelling muscles for Chinese New Year, report outs apps sharing users’s data, tips for great social media bios, and more.
Also: Google personalizes travel recommendations, benefits of coworking spaces, Frito-Lay gives a moniker to “Cheeto dust,” and more.
Also: Remembering Harold Burson, Booking.com welcomes 2020 in style, H-E-B crowned as consumers’ top grocer, and more.
Also: YouTube influencer shares tips to quell health care ‘misinformation,’ CollegeHumor lays off almost all its staff, and more.
With rising concerns about fake content on social media platforms and deep mistrust surrounding the upcoming 2020 elections, the tech company makes a bid for users’ trust.
Also: Uber partners with mass transit providers, how digital media will be disrupted in the new decade, and whether in-person or virutal activations will prevail in 2020.
