Ragan Insider Cosette Jarrett
Should your brand speak up during a global crisis?
Here are three questions every PR pro should be asking about their brand right now.
Crisis Communications
Ragan Insider Ted Kitterman
Rethinking remote work, focus on digital channels, and balance hope with caution
Here’s a roundup of the week’s crisis communication news for communicators.
Ragan Insider Beki Winchel
Google, Microsoft and Verizon challenge Zoom, retail sales decline to new low, and PlayStation launches ‘Play at Home’ campaign
Also: Land O’Lakes updates its packaging, Busch offers couples free beer for a year, your WFH photos, bringing farm animals to a meeting, and more.
Ragan Insider Filomena Fanelli
7 deadly PR truths from ‘Tiger King’
The Netflix documentary offers more than entertainment for viewers. Here are some communications takeaways from the cultural phenomenon.
Ragan Insider Beki Winchel
Amazon shuts French distribution centers, Instagram tools for connection during COVID-19, and GIF use is up 33%
Also: Citi Group partners with &pizza to feed health care workers, how leaders can give employees hope during COVID-19, how influencers can help you weather the crisis, and more.
Ragan Insider Ted Kitterman
Red Havas’ CEO: ‘Optimism needs to be felt’
Make sure employees can see a path forward, but don’t offer speculation where you don’t have hard data. Here’s how you can prepare for a quick recovery.
Ragan Insider Roula Amire
How communicators are giving back during COVID-19
Here’s a look at how several organizations are giving back to their community, industry and workforce. Are you proud of your or your employer’s efforts? Let us know.
Ragan Insider Dee Donavanik
5 champion communicators in the COVID-19 era
When it comes to leaders and heroes in this crisis, there are few who have used their voice and platform with aplomb. Here’s what PR pros can learn from them.
Ragan Insider Jamie Knightley
The current crisis demands more external communication
Here is why the current business environment calls for scaling, not slashing marketing and PR efforts.
Ragan Insider Ted Kitterman
How Franklin Mutual Insurance adjusted messages for the COVID-19 crisis
The insurance provider had to pivot from planned outreach during the health care crisis to find ways to bring everyone together.
Ragan Insider Beki Winchel
Best Buy to furlough 51k employees, Carnival chief promises robust comeback, and Google reminds people to wash hands
Also: Ohio Department of Health’s video on social distancing racks up 20M views, no new emojis because of COVID-19, pitfalls of email marketing, and more.
Ragan Insider Priyanka Agrawal
9 tips to protect your reputation during COVID-19
What can businesses and communicators do to safeguard carefully developed reputations and digital presences? Here are some tips for the current crisis.
Ragan Insider Jody Lowe
What’s working for financial comms during COVID-19
This public health crisis is also threatening markets and investment portfolios. Here is what is working for communicators looking to calm anxieties.
Ragan Insider Julie Wright
How to help TV news producers during COVID-19
TV reports still need to fill segment slots, but they’re limited in how they can go out and find stories. Here’s how you can be an important resource.
Ragan Insider Ivy Cohen
How to offer ‘greater good’ in your COVID-19 communications
With many organizations looking to offer help to their communities, it’s crucial to communicate these efforts in a way that feels authentic and thoughtful.
