Here’s how to makes sure your messages are guided by compassion instead of fear, and a map for getting through this crisis no matter what industry you serve.
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Being a shoulder to lean on requires important soft skills from PR pros working with clients during this crisis. Here are some tips for being a calm and collected resource.
Here’s a roundup of the week’s crisis communication news for communicators.
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If you want to know if your messages are having an impact, it’s important to make sure you are collecting good data. Here’s how one PR pro sees the challenge.
The company’s vice president of U.S. Communications Moyra Knight says, “We have an opportunity to set the tone for how our companies will emerge.”
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Overhaul planned content to avoid tone-deaf gaffes, invest in digital events, and rejigger your media relations strategy to dovetail with our current state of affairs.
We want to know how the current crisis is changing how PR pros see the future of their profession. Share your thoughts in our survey and get a copy of our final report.
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You can save your company’s reputation by helping execs craft compassionate messaging—and by advocating for affected colleagues.
Make sure your voice isn’t muddying the waters around COVID-19 and your channels are helping to share crucial, accurate information.
