Ragan Insider Ann Keeling
How to lead clients beyond COVID-19 without denying its impact
Communicators and PR pros must be ready to offer solutions that help clients reframe expectations for the future.
Crisis Communications
Ragan Insider Beki Winchel
Make sure your crisis response is a team effort
Nebraska Medicine’s communications director shares why effective crisis messaging involves employees across your organization—and how you can prepare for action.
Ragan Insider Beki Winchel
Ben & Jerrys, Eddie Bauer join Facebook boycott, Google employees urge company to stop selling to police, and GNC might close 1,200 locations
Also: Google reveals rising search trends for small business support, a social media manager’s relatable frustration over current crises, WFH risks to avoid, and more.
Ragan Insider Ted Kitterman
How communicators can push for change on racial inequality
Though you might not have the power to hire new team members or undertake other action, forcing leaders to be accountable can help your organization find its way.
Ragan Insider Robby Brumberg
For better crisis responses, follow the 3 C’s
As the pandemic endures, follow this guidance on how to keep your messaging, strategy and team afloat amid unchartered waters.
Ragan Insider Russell Working
Offer strategy to leaders, not measurement datapoints
Looking to prove your social media team’s return on investment? Become a strategic adviser to your senior leaders, not a numbers nerd.
Ragan Insider Beki Winchel
NASCAR unites behind Bubba Wallace, tech speaks out against immigration visa freeze, and AP Stylebook capitalizes ‘Black’
Also: Google adds ‘fact check’ label to images, 78% of sentiment around Pride Month content is positive, Ben & Jerry’s explains ‘defund the police’ with ice cream image, and more.
Ragan Insider Brian Pittman
Walmart’s Meredith Klein shares 3 C’s for success in the COVID-19 era
This comms exec shares advice for climbing the career ladder remotely—and managing a heavy workload while caring for young children.
Ragan Insider Devon Gardner
5 emerging, surging social media trends for 2020
Scrap your content calendar, prioritize listening, and put self-promotion on hold.
Ragan Insider Beki Winchel
Snap says ‘sorry’ for Juneteenth filter, AMC to require face coverings after all, and Patagonia joins Facebook boycott
Also: Dreyer’s to rebrand its Eskimo Pies, Upwork reports that hiring managers are turning to freelancers during COVID-19, Netflix announces ‘The Witcher’ with a poem, and more.
Ragan Insider Dustin Siggins
When is it safe to ignore the haters?
The saying about ‘all publicity is good publicity’ doesn’t hold—but not every bad headlines does real damage. Here’s how you can understand negative press’ true impact.
Ragan Insider Bryant Hilton
The “next normal” for managers: How to prepare
Right now, clarity is king. Prioritize robust, consistent communication, and take time to tailor and target pieces for your specific employees.
Ragan Insider Ted Kitterman
How comms services providers see the future of communications
We asked our community of vendors and agencies how they see the future of the PR world after COVID-19. Here’s what they predict.
Ragan Insider Ted Kitterman
Honoring Juneteenth, revisiting racist brand origins, and addressing harassment during WFH
Here’s a roundup of the week’s crisis communication news for communicators.
Ragan Insider Robert Wynne
PR pros need more than political correctness to survive
Major shake-ups in newsrooms, along with promises of more diversity and sensitivity, signal major changes for the PR industry.
