The co-founder and partner of Rokk Solutions in Washington, D.C. shares his view of the future of the industry and navigating the current crisis.
What are the numbers that your organization should be tracking to show movement on key DE&I initiatives? Here’s how you should measure this important part of your organization.
Also: Consumers’ satisfaction with social media platforms drops, Twitter under investigation by the FTC, the Red Cross helps TikTok fans prepare for Hurricaine Isaiah, and more.
A look at how to identify and help solve cultural pain points of your audience and create a more equitable brand experience for diverse audiences.
The island nation is on the other side of its COVID-19 crisis, and has reopened its economy. Here’s what can be taken from the Kiwis’ restart.
With anxious, overstimulated audiences, being able to speak from a position of strength is essential—so how can you foster good will?
Also: the NFL offers sneak peak on re-opening, the top brand responses to the BLM movement, 56% of consumers will edit social media posts to avoid ‘travel shaming,’ and more.
The tech giant foresees an end to the traditional 9-to-5 workday, but there may still be hope—and need—for physical offices.
Here’s how Noreen Heron is helping her clients and colleagues think about the future of the comms industry after the pandemic is in the past.
Also: Domino’s Australia and New Zealand face backlash for ‘Karen’ campaign, Instagram account calls out brands’ lack of diversity, how marketing budgets are shifting, and more.
New research from McKinsey can help communicators keep workers feeling hopeful, valued, united and motivated.
As more and more shopping moves online during the pandemic, being able to feature your offerings with online video is a crucial tool for your organization.
Also: Consumer Electronics Show 2021 will be entirely online, the NFL shares a conversation about allyship and workplace culture, Twitter to remove links to hateful content, and more.
In the wake of George Floyd’s death and a renewed conversation around racial justice in the U.S., the business community has tried to come to terms with its role in fighting systemic racism.
Here’s what this agency leader has to say about what to expect as we hurtle toward the end of a chaotic year in communications.
