Rebecca Shaeffer
50 ways communicators can navigate the ‘new normal’
How you can chart the way forward in all aspects of your job in this comprehensive guide.
Crisis Communications
Beki Winchel
TikTok launches PR campaign, Boeing announces more layoffs, and Walmart’s e-commerce sales rise 97%
Also: Girl Scouts announces a new flavor and online sales for 2021, Amazon scrambles to remove Kamala Harris shirts, social media manager pitfalls, and more.
Keith Kitani
5 fatal flaws of wellness programs
Your efforts will flail if you fail to communicate the ‘why,’ try to do too much, or lack clearly defined goals.
Beki Winchel
Marks and Spencer to lay off 7,000 employees, 300 Pizza Hut locations to close, and ‘Ellen’ cuts ties with senior producers
Also: How consumers are using social media during COVID-19, a snark-filled out-of-office email from Ryan Reynolds, Disney Channel debuts first LGBTQ character, and more.
Ted Kitterman
How Scotts Miracle-Gro sees its ‘purpose’
Jim King shares how the company aligns on core values, driving a process that works its way from the inside out.
Beki Winchel
Washington Football Team hires first Black president, Cartoon Network drops actor over social media posts, and pepperoni is latest COVID-19 shortage
Also: Why you should turn to influencers during the pandemic, Amtrak showcases updated safety messaging and visuals, organizations eye online gambling, and more.
Beki Winchel
REI to sell HQ campus, Tribune Publishing closes five newsrooms, and Facebook warns users who share COVID-19 content
Also: Matthew McConaughey’s interview with Dr. Anthony Fauci on Instagram, WFH engagement drops for women and Black employees, Steinmart files for bankruptcy, and more.
John Born
3 simple steps to prepare for any crisis
No matter what perils your organization might face, being prepared doesn’t have to be overly complicated. Here’s how you can be ready.
William Comcowich
11 keys for health care PR success amid COVID-19
Be sensitive, learn the rules and lingo, and focus on patients.
Ted Kitterman
How BIG Partnership’s Stewart Argo sees opportunity in COVID-19
While it is important to acknowledge the pain and hardship this crisis has inflicted on many, it can be empowering to find the positives and embrace transformation.
Beki Winchel
Fisher-Price toys inspired by COVID-19’s WFH, the world’s last Blockbuster is on Airbnb, and Dunkin’ debuts fall menu early
Also: A social media platform size guide, Disney cuts ‘Fox’ from its television studios in rebrand, your most hated jargon, and more.
Dan Smith
How COVID-19 and recent events have energized online advocacy
Here’s how PR pros should take advantage of this moment and use digital tools to tap into a powerful zeitgeist around social responsibility and collective action.
Dustin York
Branding lessons from the relaunch of the Ford Bronco
The motor company is looking to find success by leaning into nostaliga, while also investing in new technology and trends.
Beki Winchel
Planters gets mixed reactions over ‘Peanut Jr.,’ Twitter unrolls feature to limit replies, and Kroger to launch online marketplace
Also: Joe Biden and Kamala Harris use storytelling to announce partnership, Dr. Pepper announces shortage, Fox News prepares to go international, and more.
Ragan Insider Robby Brumberg
Building a wellness program that anticipates and counteracts life’s biggest regrets
By considering the most common sentiments shared by people nearing the end of life, communicators can act to help create more meaningful workplace environments.
