Also: Citi reveals the economic cost of racism and racial inequality, Pinterest adds video storytelling pins, we share tools to drive social media success, and more.
A McKesson comms exec shares her crisis tips during pandemic and beyond.
Also: Reese’s gets salty with product launch, Microsoft introduces features for employee wellbeing, 78% of consumers buy from organizations that put employees first, and more.
With the data conclusively showing that brands and corporations must take a stand on the issue of systematic inequality and racism, half of consumers say they are unaware of organizations’ efforts.
Here are the tools and tactics PR pros should master as the industry adapts to an ever-increasingly virtual world.
Also: How schools’ COVID-19 dashboards rank, Sizzler files for bankruptcy, new emojis coming in 2021, and more.
Purpose-driven storytelling should be told year-round, not once a year when your corporate social responsibility report is published.
Facebook’s D&I lead shared some of the tactics that are working at the social media company, as well as how to think about long-term progress on this crucial issue for all industries.
Also: Walmart pledges zero carbon emissions by 2040, Twitter looks into potential racial bias in its algorithm, employees value remote working across demographics, and more.
TD Bank’s recent corporate newsletter outlining how it’s tackling diversity, equity and inclusion enables readers to see the organization’s vision for the future.
Also: Amazon Music launches podcast offerings, Vitaminwater’s social media manager embraces memes, Mayo Clinic announces interactive COVID-19 tracker, and more.
Avoiding vanity metrics, setting tactical goals and embracing qualitative feedback are key parts of evaluating your organization’s DE&I efforts.
Also: A peek behind the scenes of a Zoom interview with CNN, Southwest Airlines keeps middle seat open through Nov. 30, 50% of pros feel productive while wearing pajamas, and more.
Provide meaningful utility instead of empty platitudes, and enlist the help of experts before you act.
Here’s how Astellas U.S. responded to the demands of a global pandemic and ensured that employees were able to give back to their communities.
