Beki Winchel
5 ways to unleash your employees’ inner rock stars
Consider these takeaways from the chief communications officer for National DCP, the supply chain for Dunkin’.
Crisis Communications
Dustin Siggins & Michelle Garrett
Should media relations wait during election season?
Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage.
Beki Winchel
Microsoft announces permanent hybrid workforce, British Airways’ chief steps down, and how far in to the future PR pros are planning
Also: NFL Network suspends sportswriter for social media ad, crucial SEO tips for success, Oreo shows off LGBTQ+ flag colors with its iconic cookies, and more.
Beki Winchel
Yelp launches alert to stand against racism, JPMorgan Chase commits $30B to advancing racial equality, and Slack launches short-form video feature
Also: ‘Sesame Street’ and HBO Max address racism in an upcoming family special, Chicago pizzeria turns Netflix dis into marketing gold, where execs stand on purpose, and more.
Ted Kitterman
Saxum’s Jeff Risley on using this crisis to your advantage
Whether that’s revisiting your organization’s goals or innovating to find new strategies, the businesses that come out stronger after the pandemic will be the ones that sought to challenge the status quo.
Beki Winchel
7 truths about a career in communications
We asked you to give us peek into a day in your life using a GIF, and you delivered. Here are several top takeaways from industry pros.
Beki Winchel
Etsy and Facebook remove ‘QAnon’ content, Ruby Tuesday files for bankruptcy, and Hotels.com offers the chance to ‘live under a rock’
Also: McDonald’s offers new breakfast items and another menu collab to entice younger consumers, report reveals COVID-19 fears, Best Buy highlights DE&I efforts, and more.
Beki Winchel
Ocean Spray skates into viral TikTok trend, Microsoft and Wells Fargo defend DE&I commitments, and Petco stops selling ‘shock’ collars
Also: Kraft asks consumers to ‘send noods,’ Netflix faces charges in Texas for promoting ‘Cuties,’ many think cyberattacks will be more common during COVID-19, and more.
Ted Kitterman
How Kane Communications Group’s James Burnett finds peace during WFH
Working from home can be pleasant—if your office is a quiet backyard space.
Beki Winchel
Southwest Airlines proposes pay cuts to avoid furloughs, new features for Instagram’s 10th birthday, and Eskimo Pie renamed ‘Edy’s Pie’
Also: Studios delay theatrical releases due to COVID-19, Google rebrands digital workspace offering to compete with Microsoft, women are underrepresented in the C-suite, and more.
Ragan Insider Ted Kitterman
Report: How investing in employees bolsters the bottom line
Data from Accenture shows the clear correlation between demonstrating care for your workforce and higher revenues—despite the COVID-19 downturn. Here’s where you can create the biggest impact.
Ted Kitterman
How COVID-19 made concise messaging even more crucial
There’s a place in your content mix for long-form pieces and deep dives, but brevity is what will bring in new audiences.
Ted Kitterman
Cineworld to close and lay off 45,000 employees, Coca-Cola streamlines beverage offerings amid COVID-19, and Twitter battles fake news
Also: Apple brightens its face mask emoji, Pfizer’s Hispanic Heritage Month tweet showcases best practices, anger is most common emotion from news publications’ readers, and more.
Stephanie Chavez
Guidance for managing employee relations during COVID-19
A lawyer shares advice for engaging employees and protecting your business during these difficult days.
Beki Winchel
H&M to close 250 stores, POTUS shares COVID-19 diagnosis on Twitter, and Ford CEO replaces CFO on first day
Also: A cheat sheet to creating a marketing budget, Casey’s General Store gets a new look and name, Reddit partners with Newswhip, and more.
