Ted Kitterman
How GreenRoom’s Emily Bertioli has adapted during COVID-19
After a jump across the Atlantic Ocean, this PR had to quickly adjust to the realities of the global pandemic while finding her feet.
Crisis Communications
Beki Winchel
Quibi calls it quits, Hotels.com offers ‘Friendsgiving’ retreat, and Innocent Drinks tweets its DE&I accountability
Also: The Hershey Co. offers Reeses Halloween treat machine, Bark Box live-tweets during ‘The Bachelorette,’ Facebook provides the most content engagement, and more.
Beki Winchel
AOC nabs third-largest Twitch stream ever, Amazon allows employees to WFH until June 2021, and Cathay Pacific cuts 8,500 jobs
Also: Podcast ads increase purchase intent, Snapchat adds 11 million users during Q3, Orkin crowns Chicago ‘rattiest city,’ and more.
Ted Kitterman
Smile Train’s Nijha Diggs shares the lessons of COVID-19
What are the takeaways from WFH and the crises of 2020 that should be carried into the future? One PR pro weighs in.
Beki Winchel
New Yorker suspends reporter for exposing himself on Zoom, CVS to hire 15,000 employees and 64% of consumers to holiday shop online during COVID-19
Also: HBO donates to Connecticut organizations after humorous ‘feud’ is settled, Disney+ adds content warning for racist depictions, Skittles offers socially distant costume, and more.
Ragan Insider Ted Kitterman
Report: Negative social media content on the rise
Consumers say that brand managers who don’t address online vitriol are leaving the door open for criticism—which reflects poorly on the company’s leaders.
Beki Winchel
Deloitte closes UK offices in remote work shift, AMC Theaters highlight safety, and 31% of PR agencies see social media as top revenue driver
Also: Spotify shares a chart of top-streamed songs, Domino’s Pizza India emphasizes safety with physician’s YouTube video, Disney embraces virtual content, and more.
Beki Winchel
Richards Group founder resigns after racist remarks, Uber criticized for sending political app notifications and Barnes & Noble suffers security breach
Also: Google offers song suggestions when you hum or whistle a tune, Coca-Cola is axing Tab, executive confidence has plummeted during COVID-19, and more.
Ted Kitterman
Peppercomm, Intel, Haymaker and more honored at Ragan’s Media Relations Awards Gala
The virtual gathering, hosted by Ginger Zee, chief meteorologist for ABC News, celebrated the best of the best in PR and external communications for 2020.
Carol Cone & Kristin Kenney
How companies can address the past with honesty—and move forward with purpose
When getting your house in order and trying to change a negative narrative around past mistakes, actions speak louder than words.
Phil Gerbyshak
How to create a crisis plan in less than 30 minutes
You should already have a plan in place, but some situations require swift improvisation. Here’s how to whip up an effective plan in record time.
Beki Winchel
Kraft pulls ‘send noodz’ campaign, IKEA asks for old furniture for #BuyBackFriday, and Facebook bans anti-vaccine ads
Also: A majority of execs think organizations need to push DE&I efforts forward, Chris Rock promotes Verizon’s 5G serices, Facebook Messenger gets a redesign, and more.
Ragan Insider Ted Kitterman
Lowe’s new top communicator addresses tech, DE&I and the post-COVID era
Here’s what Ben Boyd, VP of internal and external communications for the home improvement chain starting Oct. 26, sees as the top challenges facing the comms function.
Robby Brumberg
Top priorities for communication pros that merit investment and energy
Experts from Facebook reveal mission-critical messaging tactics that will help communicators excel in today’s turbulent environment.
Beki Winchel
Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism
Also: Steak-umm says brands aren’t cool on Twitter, a startup launches an anti-advertising campaign on TikTok, crucial pillars of marketing success, and more.
