The employee had more than a million followers watching his videos of mixing paint. Now the social media star is taking his talents to Florida Paint.
Modern reputation and crisis management will demand that organizations do the tough work of learning what they stand for and how that should be expressed to a fractured marketplace.
Also: Sephora partners with Kohl’s for in-store shops, Microsoft offers a ugly holiday sweater for a good cause, how thriving company cultures help mitigate COVID-19 damage, and more.
With exploding audience numbers, the digital audio format offers big upsides for organizations looking for an earned media hit.
For this agency leader, this is a chance to embrace meaningful change on issues like DE&I and that clients will be looking for outspoken partners.
Also: Burger King racks up engagement with tweets tied to Utah monolith, Hawaii entices remote workers with free tickets, mobile wallet consumers spend more per purchase, and more.
As the needs of increasingly digital-first media outlets change, PR pros must adapt to make their news releases relevant and effective.
The president-elect’s staff announcement reflects one option that leaders of all organizations can take in the face of guaranteed uncertainty and doubt.
Also: U.K. grocers unite for anti-racism campaign, The Walt Disney Co. brings layoffs to 32,000, Black Friday is currently second-largest online sales day in U.S. history, and more.
After a year of intense disruption, engagement with brands from both internal and external audiences has risen dramatically. Will the gains remain once the crisis fades?
Are you looking to head in a bold new direction? Here is some advice on changing the perception of your organization in the marketplace.
Prepping for 2021? Here’s how to ramp up crisis plans with P2P, purpose and empathy.
Will your message be able to stand out in a saturated content environment? Here’s why the popular video platform is still an excellent investment.
Also: A Detroit brewer takes hit from Lions’ Barry Sanders, Dick’s Sporting Goods makes leadership change, Apple defends employee over bribery charges, and PR pros giving thanks.
Many of our readers responded to our request to sum up their year with a GIF. From excitement over more responsibility to stress from long days, here’s what you shared.
