Robby Brumberg
Spotting a toxic workplace before accepting an offer
Run, don’t walk, if you spot these red flags during the interview process.
Crisis Communications
Ted Kitterman
How the coronavirus is disrupting influencer marketing
These online personalities still have access to their digital audiences, but how can brand managers work with them to create the content needed?
Ragan Insider Ted Kitterman
YMCA’s response to COVID-19
The storied nonprofit shares how it is striving to continue its mission, even when it had to close its doors to visitors. The ‘Stay With Us’ campaign offers valuable lessons for working through this crisis.
Ted Kitterman
Infographic: The best and worst email signoffs during COVID-19
How should you wrap up your business emails during a global pandemic? This chart ranks examples from highly empathetic to extremely tone deaf.
PR Daily Staff
PR Daily’s top stories of 2020: Nos. 31-40
The presents have all been opened, and the year is fast coming to an end. We continue our countdown of the articles that mattered most to readers in the past 12 months.
Mary Keane-Dawson
How influencer marketing is helping the public fight COVID-19
As coronavirus dominates social media, brands and influencers can use content as a front-line defense against the disease.
Ted Kitterman
Report: 83% of millennials want brands to align with them on values
Compatible cultural identification, strong stands by company leaders and the influence of, well, influencers help sway young consumers—but don’t discount word-of-mouth and online reviews.
Rick French
How brand managers should address COVID-19
How can communicators help their organizations respond to the global health crisis? This agency leader shares his insights.
Blair Nicole
6 PR strategies to help your brand through the COVID-19 pandemic
PR pros share some of the tactics that are working to engage audiences during the global pandemic.
Russell Working
Amid unrest, CEOs and brands denounce racism in Floyd killing
Organizations offer anguished responses to the killing of a black man in Minneapolis while remaining silent on the vandalism and looting of their stores.
PR Daily Staff
PR Daily’s top stories of 2020: Nos. 41-50
It’s the end of another year, so we’re taking a look at the stories that were most important to readers. Here’s some of the tales that had the biggest impact.
Beki Winchel
Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid
Also: Dunkin’ goes spicy with menu item and partnership, Hormel offers ‘Breathable Bacon’ mask, videos are marketers’ most popular content format, and more.
Beki Winchel
American Express tailors perks during COVID-19, Burger King offers a Whopper to smart students, and Molson Coors delivers to delighted fan
Also: How COVID-19 is affecting e-commerce, how to pitch TV news, join our Twitter #RaganChat, and more.
Beki Winchel
Starbucks’ plan for ‘new normal,’ Layoffs at Boeing, Lyft and Norwegian Cruise Line, and SEO tips during COVID-19
Also: Costco and JetBlue require masks, Salesforce cancels in-person Dreamforce, how you can lean on nostalgia during the pandemic, and more.
Beki Winchel
Quaker Oats to rebrand Aunt Jemima, PepsiCo offers plan to support racial equality, and HSBC, Hilton and AT&T announce layoffs
Also: Amazon encourages employees to reflect on Juneteenth, Facebook launches largest voting effort in history, younger users turning to Instagram for COVID-19 news, and more.
