Jennifer Risi
5 ways you can join the fight against ‘fake news’
What should brand managers do to push back against disinformation and cratering public trust? Here are five actions to consider.
Crisis Communications
Beki Winchel
Brand managers celebrate Inauguration Day, Unilever launches sweeping DE&I commitments, and Netflix tests a ‘shuffle’ feature
Also: Data-backed digital marketing trends for 2021, TikTok previews a Q&A tool, Pillsbury and Oreo team up on a new product line, and more.
Beki Winchel
Biden’s Inauguration Day social media engagement, ViacomCBS rebrands streaming service as Paramount+, and AP style tips for ‘Inauguration Day’
Also: Verizon creates interactive mobile experience for Metropolitan Museum of Art, 2021’s top video content trends, TV host Al Roker receives COVID-19 vaccine on air, and more.
Ragan Insider Ted Kitterman
What messages should you prepare for Inauguration Day?
As citizens on both sides of the political aisle report increased stress and fear ahead of the transfer of power on Jan. 20, here’s what communicators should think about sharing with their audiences.
Beth Haiken
How Jan. 6 became a day of reckoning for reputation management
Here are the main takeaways for brand managers in the wake of the U.S. Capitol riot and ongoing civil unrest in the U.S.
Ted Birkhahn
Can data help brands and business leaders stay relevant?
Here’s how one agency leader is trying to make sense of the numbers.
Beki Winchel
GitHub apologizes for firing employee over ‘Nazi’ remark, hospitals and governments turn to influencers for COVID-19 campaigns, and the NRA declares bankruptcy
Also: Ford calls for unity, search engine DuckDuckGo reports 62% daily search growth in 2020, Oscar Mayer seeks Weinermobile spokesperson, and more.
Amanda Milligan
2 steps for using earned media to build brand authority
Getting that third-party validation is PR’s superpower, but what are the tactics that will lead to great media placements?
Deirdre Blake
2021 and the rise of identity economics
As businesses become more scrutinized in the wake of political turmoil, protecting your brand reputation requires adherence to these fundamental rules.
Brian Weinthal
Can the boss fire you for taking part in the Capitol Hill incident?
A prominent employment attorney discusses the limits of speech and expression in today’s heated, hyper-partisan environment.
Beki Winchel
Disneyland axes annual pass program, Axios declares audience ‘Bill of Rights’ to gain reader trust in local news, and Edelman reports burst trust bubble
Also: YouTube tests shopping features on videos, Yorkshire Tea shows a fun way to use Twitter polls for engagement, PR pros virtually network on Twitter, and more.
Dick Grove
In the war over credibility, everyone loses
The strong rebuke from Forbes of those who have refused to acknowledge the truth of the 2020 election is a warning for the PR profession, one pro argues.
Beki Winchel
Airbnb blocks D.C. reservations during inauguration, Snapchat bans Trump, and Sephora releases DE&I commitments
Also: Google blocks political ads, Grubhub offers Girl Scout cookie delivery, Xbox’s social media team offers gaming recommendations, and more.
Ted Kitterman
5 outspoken responses to the US Capitol riots
What were the strongest responses to a violent crisis that embroiled the U.S. Capitol on Jan. 6? Here’s our op-ed on the organizations we think stood out and spoke up.
Ragan Insider Ted Kitterman
6 bedrock principles of crisis response
Tulane crisis instructor Barbara Reynolds shares essential elements of an effective response to a crisis.
