As media outlets become short staffed and reporters face increasingly complex stories in industries like tech and finance, PR pros can be essential partners in sourcing great stories.
Also: New York’s message on legalizing cannabis centers racial equity, trust in leadership declines, Hasbro’s job opening for TikTok expert goes viral, and more.
The automaker teased a new name for its U.S. operations, ‘Voltswagen’ to highlight its electric vehicle offerings. But when the effort was revealed as an April 1 prank, media pros said they had been fed lies.
Also: Volkswagen’ launches pun-laden electric car campaign with playful pun, Nike responds to bootleg Satan sneakers with lawsuit, businesses drastically reduce political donations, and more.
Understanding your carbon footprint and taking steps to neutralize climate impact are complex problems—but that doesn’t mean you shouldn’t try.
Lanita Goins shares a trove of insights on how ERGs can help shape more authentic corporate storytelling.
The company renamed its U.S. operations ‘Voltswagen’ to tout its hybrid and electric vehicle manufacturing plans. Does the stunt have more legs than similar efforts, such as IHOPs ‘IHOB’ ploy?
Also: Facebook offers advice for brands on combatting anti-Asian rhetoric, Jeff Bezos orders Amazon social accounts to attack, Journalists share their most trusted sources, and more.
PR pros reflect on the big moments of the crisis and what takeaways can be used to inform strategy in the months ahead.
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Also: More tech companies announce partially reopening offices, communicators distance themselves from oil and gas companies, PR pros want more measurement and less staff on agency calls, and more.
Here are some ways you can ensure your targets are intrinsically linked to business goals, cementing ROI and proving the value of your work to leaders.
Also: Microsoft reports large increases in email over the past year, Snapchat shares user data on holiday celebrations, readers weigh in on their feelings about flying, and more.
Here’s how PR pros should consider building in contingencies when thinking through their campaigns and crisis strategies.
Consumers say they want companies to act ethically, but not many are willing to alter their purchasing habits — or sacrifice comfort for convenience.
