Ted Kitterman
Report: Digital content accessibility has big impact on brand reputation
A lack of inclusivity might be leaving large groups of consumers out of the conversation.
Crisis Communications
Ted Kitterman
For PR pros in a crowded news environment, focus on the ‘why’
Experts at our recent Media Relations and Measurement virtual conference share tips on how to get audiences to stop doomscrolling—and spend more time with their stories and offerings.
Justin Joffe
Alaska Airlines bans state senator for refusing to wear a mask, over 1/4 of American workers oppose vaccines, and Basecamp’s CEO takes heat over culture shake-up
Also: Federal officials soften outdoor mask guidelines, Roku takes fight with Google to its customers, Zoom launches immersive backgrounds feature, and more.
Diane Schwartz
The value of the communications role: ‘We can either stoke a fire—or put it out’
Kaiser Permanente’s senior comms leader offers prescription for success.
Ragan Insider Ted Kitterman
Missouri Division of Tourism shares behind-the-scenes peek of multichannel campaign
The team put together a “making of” documentary video to share the impetus behind the character “Mo” to drive tourism in the state.
Ted Kitterman
PRSA’s Voices4Everyone offers resources on disinformation, DE&I, civility and more
The library of tools and guides hopes to offer communicators a hub to tackle the top challenges facing the industry today.
Justin Joffe
Apple launches long-anticipated user privacy tool, the financial cost of racial inequality for film and TV, and HBO knocked for inaccurate subscriber numbers
Also: Intimate Oscars ceremony showcases people over spectacle, Reddit responds to child pornography lawsuit, Twitter creates tools to let top users charge for content access, and more.
Ragan Insider Karen Naumann
How to analyze information disorder for a strategic response
With the threat of weaponized information threatening organizations large and small, here are some tips to help protect yourself from malicious fake news.
Ted Kitterman
Messaging mistakes in the wake of the Derek Chauvin verdict
After jurors found Chauvin guilty of all charges, some organizations and public figures jumped into the fray with ill-considered statements.
Ted Kitterman
Experts advise careful, coordinated response to Chauvin trial verdict
As the country reacts to the court’s decision, communicators are weighing how to take a stand.
Justin Joffe
Facebook moderates content ahead of Chauvin trial verdict, 1 in 3 workers will pursue a new job if forced to return to the office, and Parler returns to the App Store
Also: A federal Judge protects journalists covering Minnesota protests, brands share weed-friendly campaigns around 4/20, aviation industry responds to increased travel warnings, and more.
Sally Ann O'Dowd
How to prepare corporate statements ahead of the Derek Chauvin verdict
The moment calls for comms pros to find rational language for an irrational event.
Justin Joffe
FedEx defends phone policy after deadly shooting, more than 1 in 3 Americans are ready for domestic work trips, and film producer Scott Rudin responds to abuse allegations
Also: Japan ignores experts calling for Olympics postponement, Peloton pushes back on demands for treadmill recall, CBS restructures following racial bias allegations, and more.
Ragan Insider Sally Ann O'Dowd
What journalists want from PR people
Credible sources and pitches emailed early in the week, according to a new Muck Rack report.
Kristen Voorhees
Why COVID-19 communications plans must prepare messages for kids and families
As vaccines are proven safe and become available for younger family members, organizations should already be planning how to address parents potential fear and skepticism.
