When consumers lodge complaints, your response can either defuse the situation or add fuel to the fire. Here is a model to ensure critics feel heard, while leaving room to correct the record.
Also: Bagel Bites stunt offers lunar real estate, LinkedIn touts new metrics, and TSA announces pipeline cybersecurity regulations.
Also: Hotels.com analyzes your dreams, Instagram offers new metrics, and pregnant CEO rejects doubtful investors.
Kelly Stone, senior director of digital strategy at CompTIA shares tips for managing social media channels in tough times ahead of Ragan’s Crisis Communications Virtual Conference.
Also: Big Milk goes over the edge, Amazon responds to alleged hate crime, and Twitter readies subscription service.
As communicators look to engage an anxious public around crises like the gasoline shortage in the Eastern U.S., an ability to empathize is paramount.
Also: Omaha Steaks encourages gatherings, Twitter relaunches verification program, and CNN regrets ethical lapse.
Also: Burger King joins chicken sandwich war, Spotify rolls out automatic transcriptions, and TD Bank launches digital content hub.
When it comes to brand reputation, many companies are looking to policy and investment in environmental, social and governance (ESG) issues.
Also: The Muppets encourage vaccinations, Google I/O conference drives conversation on Twitter, and Facebook seeks input from researchers.
Communications executives share their role in promoting ESG initiatives.
Also: Coca-Cola stops energy drink sales, governments celebrate International Day Against Homophobia, Transphobia & Biphobia, and WarnerMedia declares support for CNN.
You might really mean it, but the well-intentioned message could open you up to lawsuits warns one legal expert.
Also: Retailers relax mask rules for shoppers, Palm Springs art museum blushes over Marilyn Monroe statue, and WarnerMedia & Discovery announce a merger.
A media database or social listening tool can help inform your best work—but don’t rely on the tech to do all the work for you. Here’s how savvy pros use their toolkits.
