Don’t overshare, but be honest about the difficulties you face. Here are some tips—some of which countermand some classic tenets of crisis management.
Also: Dolly Parton reads stories selected from her nonprofit, ‘COVID-19’ is trending downward in news and on social media, social media content during the crisis, and more.
During the current crisis, messages that build relationships with consumers will go the farthest. Here are some tips on how to prioritize service and empathy on social media.
Make sure your sound and lighting don’t ruin your presentation. Don’t forget to check your background, too.
Also: Google Maps highlights takeout and delivery options, Wendy’s connects with social media fans virtually, Foursquare shows changing consumer behavior, and more.
It’s important to show you care, without seeming to be opportunistic. Here are some tips for striking a balance.
Reporters don’t care how busy you are or how many hats you are juggling. Here are some tips and best practices for when and how to respond to crisis inquiries and keep your head on straight.
The coronavirus outbreak has forced many organizations to change how the reach out to their publics and stakeholders. Here are some important guidelines to avoid tone deaf gaffes.
The organization is engaging audiences through email, webinars, videos and more—and it says engagement on its website has grown as consumers look for information around the crisis.
Also: Matthew McConaughey joins senior living facility’s bingo game, Disney offers virtual magic, CBS drama focuses on pandemic, and more.
The current crisis is taking its toll on PR agencies. Here’s how one industry leader is guiding his team through the COVID-19 pandemic.
How you engage your employees during this crisis could set the stage for your relationship with these key stakeholders for years, and control how quickly your organization can bounce back.
With many searching for virtual connection, brand managers are perfectly positioned to facilitate connection and community in the face of the COVID-19 crisis.
Also: Ad budgets face bigger decrease than during 2008’s recession, Berlin Cameron helps small businesses, Etsy encourages sellers to make fabric masks, and more.
Engaging employees is crucial for long-term success, according to these communications leaders.
