Ragan Insider Ted Kitterman
Return to work plans, HR risks to weigh, crisis lessons from Parenthood, and more
Here’s a roundup of the week’s crisis communication news for communicators.
COVID-19
Ragan Insider George Bradley & Alyssa Susnjara
6 tips for better media relations during COVID-19
Here’s how you can turn yourself into a crucial resource for reporters during this global crisis.
Ragan Insider Beki Winchel
Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips
Also: Communicators shine in an ROI musical, Reddit puts the brakes on group chat feature, join our Twitter #RaganChat with special guest from OKCupid, and more.
Ragan Insider Kimberly Gardiner & Hunter Travers
How to engage employees with empathy around COVID-19
Every organization must be ready to demonstrate how it is taking care of its workers during this crisis. Here are some ways to ensure your reputation remains untarnished.
Ragan Insider Ted Kitterman
Infographic: Tips for mask creation and use during COVID-19
Many organizations are facing a return to work scenario where masks will be essential. Here are some guidelines to consider sharing with your stakeholders.
Ragan Insider Ted Kitterman
How Moe’s Southwest Grill is engaging audiences during COVID-19
The restaurant chain had to tailor its messages as stores closed up during the pandemic. Consider its adaptive tactics for engaging franchisees, employees, customers and more.
Ragan Insider Jon Hendl
Why brand managers must embrace nostalgia during this crisis
When you can’t make new content, it’s time to revisit the creations of yesteryear. Here are some ways to make what was old new again.
Ragan Insider Ted Kitterman
How Oscar Mayer is fostering community during COVID-19
The company has created a campaign to encourage “front yard cookouts,” tying in social media to bring people together amid social distancing and isolation—and to feed families in need.
Ragan Insider Beki Winchel
YouTube rolls out ‘fact check’ feature, Twitter users want brand content, and TripAdvisor lays off 25% of workforce
Also: Apple Maps shows COVID-19 testing sites, AMC Theaters bans Universal films, Google entertains with past Doodles, and more.
Ragan Insider Dale Weiss and Andrew Gilman
The KISS formula for COVID-19 videos: Keep it simple and safe
Video has become a handy medium for organizations during this crisis, but would-be videographers would do well to not overreach.
Ragan Insider Robby Brumberg
How to communicate with purposeful precision during COVID-19
Employees are eager for clear and consistent information regarding the pandemic’s effect on the business. Follow this guidance to keep your team uplifted, informed and engaged.
Ragan Insider Glenn Gillen
5 ways PR pros can assist during the pandemic
Put your expertise to work for local nonprofits in your community and help your organization to serve your many audiences with compassion.
Ragan Insider Beki Winchel
Hilton partners with Lysol on ‘CleanStay’ initiative, NBA’s Lakers return $4.6M loan, and distrust persists for media outlets
Also: Disney+ deals with backlash over legal jargon tweet, join our Twitter #RaganChat, why PR pros must lead now more than ever, and more.
Ragan Insider Diane Schwartz
Offense or defense in the current crisis? Both, advises Stagwell’s Ray Day
The agency head urges all communicators to have one eye on the future as you manage the day-to-day crisis if you want staying power long past the current pandemic.
Ragan Insider Rob Reinalda
As public trust ebbs, workers turn to employers for info and assurances
Edelman SVP Jonathan Jordan taps polling data to explain how communicators can deliver reality to fact-starved internal and external audiences—and look toward the ‘next normal.’
