It depends on the size of your organization, but certain universal tenets and communication principles apply. Just make sure to select your squad before the firestorm flares.
Here are two examples from recent headlines around banks processing federal stimulus payments that show the disparity between human connection and corporate blather.
According to the recent update to Edelman’s Trust Barometer, consumers say they are willing to suffer more surveillance and data collection to help track the spread of the coronavirus.
Here’s how to makes sure your messages are guided by compassion instead of fear, and a map for getting through this crisis no matter what industry you serve.
Also: Disney+ releases ‘Hamilton’ more than 15 months early, results from our ‘Future of the PR Pro’ survey, Burger King showcases safety procedures, and more.
Communicating during a pandemic is not just about what you say, but how you say it.
As health care providers try to serve audiences from a distance, here are some key ways to help skeptical consumers see the benefits of telemedicine.
The actor has been sharing positive stories online as part of his “Some Good News” program. Here’s how the soft drink company worked with his platform to share some joy with consumers.
Also: Gerber’s 2020 spokesbaby is adopted, HBO looks for engagement with writing challenge, Microsoft axes ‘reply-all’ email storms, and more.
With the shifting media landscape during this crisis, it’s important for your entire team to have clear guidelines on how to share messages online. Here’s how to build your framework.
Being a shoulder to lean on requires important soft skills from PR pros working with clients during this crisis. Here are some tips for being a calm and collected resource.
Here’s a roundup of the week’s crisis communication news for communicators.
The Wisconsin-based sandwich company Cousins Subs relied on digital channels and customer service to show consumers a dedication to the community during COVID-19.
Also: Consumer content consumption trends during COVID-19, TSA embraces humor to share information and updates, take our survey, and more.
As leaders increasingly use video to address key stakeholders and express empathy for employees, the format has become an essential tool for communicators to master.
