Follow this guidance to produce meaningful messaging that resonates with workers and maintains a strong sense of community.
The global pandemic has exacerbated and accelerated changes in the media landscape. To be successful media relations pros, PR practitioners must show unprecedented fidelity to a good story.
As businesses navigate reopening and bringing back consumers to their premises, how can communicators prepare for this period of uncertainty and anxiety?
While words born from conflict seem to fly in headlines and internal memos, there might be a better way to frame the challenges we all face together.
Also: Tinder, OKCupid and more share quarantine tweets, Arby’s and ThredUp jump into puzzling, how most journalists look at organizations’ social media profiles, and more.
The promo show must go on–even amid COVID-19 chaos. Here’s how to tastefully sell with tact and empathy.
Here are some tips for creating a call to action that gets your audience engaging and sharing your message rather than making you the butt of the joke.
With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. Here’s why paying for your exposure could be worth the investment.
Also: UK fragrance company offers ‘pre-quarantine’ scents, Ice Breakers reminds people to #MintBeforeYouMask, Headspace offers free subscription to unemployed consumers, and more.
The pandemic has many organizations looking to craft messaging about health and safety, but what messages are appropriate and relevant for audiences? Here’s some expert guidance.
The Institute for Public Relations’ Tina McCorkindale lights the path with data-driven guidance. Here’s what the research says about efforts to start recovering from COVID-19.
Communicators are facing slashed budgets due to an economy sickened by the coronavirus epidemic, but there are still plenty of cost-effective ways to gain digital traction. Try these six tips to improve your Google rank.
Telling the story of your organization during this pandemic requires careful positioning and relying on your subject-matter expertise. Here are some tips.
While the crisis unfolds and the news remains grim, businesses can prove their purpose as they find ways to be of service in their communities.
Also: Pedigree offers virtual dog adoption through Zoom calls, Instagram introduces anti-bullying features, authenticity reigns for purpose-driven messages, and more.
