Ragan Insider Ted Kitterman
How stances on racial justice are affecting trust
According to Edelman’s Trust Barometer, the risks of staying silent have never been higher.
COVID-19
Ragan Insider Ted Kitterman
Adidas rejects employee claims on diversity, employee welfare tops ranks of reopening concerns, Publix stays the course on BLM attire, and more
Also: Cream of Wheat and Lloyd’s of London address racist past, Orlando International Airport sets the record straight on Twitter, when PR pros plan to return to the office, and more.
Ragan Insider Ted Kitterman
Edelman report: How stances on race are impacting trust
The PR firm updated its Trust Barometer in the wake of George Floyd’s death and subsequent protests. The conclusion? The risks when staying silent have never been higher.
Ragan Insider Beki Winchel
In times of crisis, put your chief executive front and center
Target CEO Brian Cornell has helped employees and consumers navigate tough times with simple and transparent messages.
Ragan Insider Ted Kitterman
How Wyndham Destinations changed tactics during the COVID-19 crisis
The hospitality chain drove conversations online and in media outlets through new partnerships and virtual offerings.
Ragan Insider Beki Winchel
Instagram vows to eliminate racial bias, Shake Shack responds to police officer poisonings, and airlines crack down on face mask policies
Also: Verizon Media outlines three parts of embracing diversity and inclusion, Target observes ‘Juneteenth,’ why SEO can help your brand’s visibility and traffic, and more.
Ragan Insider Michael DesRochers
When communicating in a crisis, ask: Who says what, when and how?
Outreach to your employees is your first priority, as they deserve to know what’s happening, and they can serve as trusted brand advocates. Those key questions will keep things on track.
Ragan Insider Ted Kitterman
What comms solutions providers can offer during this crisis
Comms tech, agencies and vendors share how their unique services and products can deliver success during this historic pandemic.
Ragan Insider Beki Winchel
Starbucks allows pro-BLM attire, OKCupid’s profile buttons to support race relations and LGBTQ inclusion, and Band-Aid brand offers new skin tones
Also: 24 Hour Fitness files for bankruptcy, Github to replace terms referencing slavery, how support for Black Lives Matter has grown exponentially, and more.
Ragan Insider Meghan Madhavan
5 crisis communications takeaways from Levi Strauss’s corporate affairs team
Discover how executives at the iconic clothing brand reached employees after the COVID-19 pandemic began and what they learned in the process.
Ragan Insider Susan Thomas
How to build community during the current global pandemic
In order to adequately respond to external pressures, you must take care to bring employees and stakeholders together.
Ragan Insider Beki Winchel
Walmart, Walgreens and CVS unlock ‘multicultural’ products, Lufthansa to lay off 22,000 employees, and companies honor ‘Juneteenth’
Also: Sephora commits 15% of its shelf space to black-owned products and brands, Wizards of the Coast removes racist cards, 76% of employees consider racism a workplace issue, and more.
Ragan Insider Mike Hicks
How to keep remote workers engaged, motivated and inspired
Be human, facilitate frequent check-ins, and find meaningful ways to celebrate wins.
Ragan Insider Meghan Madhavan
3 ways to keep employees connected during a crisis
Learn how USAA has kept its workforce united and inspired as the pandemic unfolded.
Ragan Insider Beki Winchel
NASCAR bans Confederate flag, Bon Apétit apologizes, and U.S. Soccer team allows players to kneel in protest
Also: Twitter is testing a feature to remind you to read what you tweet, Starbucks is focusing on a to-go business model during COVID-19, brands taking a stand can gain trust, and more.
