Meghan Madhavan
How employee resource groups enhance internal comms efforts
Communicators share how they’ve leaned on employee affinity groups to respond to recent events.
COVID-19
Beki Winchel
5 PR lessons from ‘Tenet’
The new film from director Christopher Nolan offers communicators several takeaways as they navigate crises and more within their organizations.
Beki Winchel
United Airlines offers COVID-19 tests, Twitter to suggest a closer read before tweeting, and Kraft Canada offers pumpkin spice mac ‘n cheese
Also: Nike aims for half of its revenue to come from online sales, a humorous look at social media management through Bingo, Qantas offers up its retired drink carts, and more.
Beki Winchel
Wells Fargo CEO apologizes for diversity comments, Uncle Ben’s rebrands as ‘Ben’s Original,’ and Walmart to hire 20,000 for digital-first holiday shopping
Also: Citi reveals the economic cost of racism and racial inequality, Pinterest adds video storytelling pins, we share tools to drive social media success, and more.
Beki Winchel
Wells Fargo criticized for diversity comments, Ralph Lauren to cut 15% of its workforce, and Bumble Bee Seafoods responds to Trump
Also: Reese’s gets salty with product launch, Microsoft introduces features for employee wellbeing, 78% of consumers buy from organizations that put employees first, and more.
Ted Kitterman
IPR’s ‘In a Car’ video features Ragan CEO Diane Schwartz
The Institute for PR President Tina McCorkindale and Ragan CEO discuss diversity and inclusion, pivoting during COVID-19 and what’s next for the industry.
Beki Winchel
Foot Locker offers voter registration, Dixie Brewing Company takes suggestions for new name, and PetSmart offers guinea pig costumes
Also: How schools’ COVID-19 dashboards rank, Sizzler files for bankruptcy, new emojis coming in 2021, and more.
Beki Winchel
Oracle and Walmart tout TikTok partnership, Nikola founder and chairman resigns, and brands silent after Ruth Bader Ginsburg’s death
Also: Walmart pledges zero carbon emissions by 2040, Twitter looks into potential racial bias in its algorithm, employees value remote working across demographics, and more.
Beki Winchel
When reporting your organization’s anti-racism efforts, make them ‘skimmable’
TD Bank’s recent corporate newsletter outlining how it’s tackling diversity, equity and inclusion enables readers to see the organization’s vision for the future.
Beki Winchel
Walmart raises wages for 165,000 employees, Raytheon to cut 15,000 jobs, and TikTok banned from U.S. app stores
Also: Amazon Music launches podcast offerings, Vitaminwater’s social media manager embraces memes, Mayo Clinic announces interactive COVID-19 tracker, and more.
Beki Winchel
4 ways to network during COVID-19
In lieu of an in-person conference or meeting over coffee, consider these ideas that can expand your horizons and help you strengthen relationships virtually.
Beki Winchel
Facebook launches ‘Business Suite,’ PepsiCo enters wellness market with drink to help sleep, and Barbados entices remote workers with 12-month visa
Also: A peek behind the scenes of a Zoom interview with CNN, Southwest Airlines keeps middle seat open through Nov. 30, 50% of pros feel productive while wearing pajamas, and more.
Whitney Fishman Zember
3 ways brands can support consumers’ mental well-being
Provide meaningful utility instead of empty platitudes, and enlist the help of experts before you act.
Kat Wawner
4 changes in advertising that communicators should know
With COVID-19 disruption, an election year and a growing desire for privacy and security on the side of consumers, here’s what PR pros should consider about the changing marketing landscape.
Moyra Knight
Enabling purpose-driven culture during the COVID-19 pandemic
Here’s how Astellas U.S. responded to the demands of a global pandemic and ensured that employees were able to give back to their communities.
