Ted Kitterman
How Kane Communications Group’s James Burnett finds peace during WFH
Working from home can be pleasant—if your office is a quiet backyard space.
COVID-19
Beki Winchel
Southwest Airlines proposes pay cuts to avoid furloughs, new features for Instagram’s 10th birthday, and Eskimo Pie renamed ‘Edy’s Pie’
Also: Studios delay theatrical releases due to COVID-19, Google rebrands digital workspace offering to compete with Microsoft, women are underrepresented in the C-suite, and more.
Ragan Insider Ted Kitterman
Report: How investing in employees bolsters the bottom line
Data from Accenture shows the clear correlation between demonstrating care for your workforce and higher revenues—despite the COVID-19 downturn. Here’s where you can create the biggest impact.
Ted Kitterman
How COVID-19 made concise messaging even more crucial
There’s a place in your content mix for long-form pieces and deep dives, but brevity is what will bring in new audiences.
Ted Kitterman
Cineworld to close and lay off 45,000 employees, Coca-Cola streamlines beverage offerings amid COVID-19, and Twitter battles fake news
Also: Apple brightens its face mask emoji, Pfizer’s Hispanic Heritage Month tweet showcases best practices, anger is most common emotion from news publications’ readers, and more.
Stephanie Chavez
Guidance for managing employee relations during COVID-19
A lawyer shares advice for engaging employees and protecting your business during these difficult days.
Beki Winchel
H&M to close 250 stores, POTUS shares COVID-19 diagnosis on Twitter, and Ford CEO replaces CFO on first day
Also: A cheat sheet to creating a marketing budget, Casey’s General Store gets a new look and name, Reddit partners with Newswhip, and more.
Ted Kitterman
How Kelley Kronenberg’s Michelle Martinez Reyes sees silver linings in WFH
As many in the industry adjust to a new work/life balance and 100% remote work, some are enjoying the chance to reconnect with home and family.
Beki Winchel
American and United Airlines to lay off 32,000 employees, Google to pay $1B to publishers for ‘news experience,’ and Facebook launches cross-platform messaging
Also: Allstate to cut 3,800 jobs, Blue Bell Creameries shares its story with a coffee table book, characteristics of the most popular YouTube thumbnails, and more.
Diane Schwartz
Brands can no longer be neutral
Richard Levick offers up raw truths about reputation management and offers tips on how you can position your organization for future success.
Beki Winchel
Disney lays off 28,000 employees, Shell to cut 9,000 jobs and Merriam-Webster tweets popular searches during presidential debate
Also: Pantone releases “period” color to eliminate menstruation stigma, Walmart to roll out redesign, Nordstrom to stop selling fur and exotic animal skins, and more.
Beki Winchel
British Red Cross encourages engagement with social media press kit
The website provides key messages in bite-sized pieces and packages the organization’s campaigns in ready-to-share posts.
Beki Winchel
Universal Health Services scrambles after alleged ransomware attack, Japan Airlines removes gendered language and JPMorgan Chase’s WFH update
Also: Brand managers gear up for #NationalCoffee Day, PR budgets are down and content marketing gets organizations’ focus, WebMD stokes ire with chai latte recipe, and more.
Jason Dressel
5 examples of clever, creative COVID-19 pivots
The pandemic is forcing businesses to adapt or wither away. Take heart — and maybe borrow an idea or two — from these savvy strategic swivels.
Beki Winchel
‘The Simpsons’ debuts with diversity pledge, Cream of Wheat drops Black chef in rebrand, and Amazon highlights SMB’s for Prime Day
Also: The Hershey Company offers Kit Kat Flavor Club, Innocent Drinks announces recyclable packages with snark, 68% of marketing execs do business differently after COVID-19, and more.
