Debra Sobel
5 ways to get purposeful communication right during the COVID crisis
It’s never been more important to show that your organization stands for more than the bottom line.
COVID-19
Ted Kitterman
CMW Media’s Kyle Porter shares tips for navigating the current comms landscape
His main message to everyone for the remainder of the year: ‘Just hold on.’
Ted Kitterman
How the PR Office’s Shimon Cohen takes the pandemic one month at a time
This PR leader agrees that the amount of time spent on Zoom has been the biggest change to adapt to during COVID-19. As for the future? He advises taking things slow.
Beki Winchel
Girl Scouts tweet support for Amy Coney Barrett; 78% of marketers report more higher engagement, and Orbit offers PR stunt for young singles stuck at home
Also: Re/Max partners with Children’s Miracle Network Hospital on face mask offering, how PR pros are rethinking e-commerce strategies, meal prep solutions for homebound pros, and more.
Beki Winchel
NHL’s Coyotes criticized for drafting bully, Charles Schwab and Boeing announce layoffs, and TikTok partners with Shopify on e-commerce tools
Also: Coca-Cola to remove iconic San Francisco billboard, 31% of content marketing awards finalists use ‘tangential’ topics, Jack in the Box offers chicken-scented face masks, and more.
Beki Winchel
Snapchat and Twitter prepare for Election Day, Kazakhstan takes after ‘Borat’, and Macy’s Santa goes virtual
Also: McDonald’s social media manager gets real, Yandy drops controversial Halloween costumes, 28% of consumers will buy less holiday gifts, and more.
Beki Winchel
Lowe’s launches e-commerce holiday campaign, Target highlights inclusive Halloween costumes, and takeaways from Merriam-Websters’ Twitter savvy
Also: Tarte Cosmetics gets real with GIFs, TV ads have increased in 2020’s last quarter (viewer numbers are still down), ideas to inspire you and your colleagues, and more.
Jonathan Bernstein
Why you must prepare for crises beyond COVID-19
Things can always get worse, right? It’s unpleasant to consider, but comms pros must be vigilant to mitigate the damage done by unforeseen events.
Beki Winchel
Gap to shut 350 stores by 2024, Burger King tests resuable packaging, and Girl Scouts chapter launches ‘anti-racism’ patch
Also: Twitter conversations about mental wellness and wellbeing are rising, UK resort looks to save the hedgehogs, KFC UK and Ireland makes royal puns, and more.
Beki Winchel
Quibi calls it quits, Hotels.com offers ‘Friendsgiving’ retreat, and Innocent Drinks tweets its DE&I accountability
Also: The Hershey Co. offers Reeses Halloween treat machine, Bark Box live-tweets during ‘The Bachelorette,’ Facebook provides the most content engagement, and more.
Ted Kitterman
Smile Train’s Nijha Diggs shares the lessons of COVID-19
What are the takeaways from WFH and the crises of 2020 that should be carried into the future? One PR pro weighs in.
Beki Winchel
New Yorker suspends reporter for exposing himself on Zoom, CVS to hire 15,000 employees and 64% of consumers to holiday shop online during COVID-19
Also: HBO donates to Connecticut organizations after humorous ‘feud’ is settled, Disney+ adds content warning for racist depictions, Skittles offers socially distant costume, and more.
Nancy Trent
Follow the 5 C’s to avoid employee burnout
With so many facing heavy workloads, remote work headaches and competing obligations, it’s essential to find ways to find balance.
Beki Winchel
Deloitte closes UK offices in remote work shift, AMC Theaters highlight safety, and 31% of PR agencies see social media as top revenue driver
Also: Spotify shares a chart of top-streamed songs, Domino’s Pizza India emphasizes safety with physician’s YouTube video, Disney embraces virtual content, and more.
Beki Winchel
Richards Group founder resigns after racist remarks, Uber criticized for sending political app notifications and Barnes & Noble suffers security breach
Also: Google offers song suggestions when you hum or whistle a tune, Coca-Cola is axing Tab, executive confidence has plummeted during COVID-19, and more.
