PR insiders talk about measuring this growing focus for business communications and how the PR role can prove the value of putting brand reputation first.
Europe is on the brink of announcing bold new climate policies—and one public affairs expert argues the next few weeks will produce must-watch news for U.S. businesses, too.
When it falls to the comms team to show the effectiveness of your ESG work, here’s how you can be ready to step up and prove your value.
Also: Dominos partners with DraftKings, Google adds context to search, and Toyota responds to donation scandal.
The company is offering ‘Get Axeinated’ toolkits, running an ‘Axeniation Station’ and partnering with Snapchat for virtual promotion to drive vaccination among young men.
The program offers convenient ways to dispose of hard-to-recycle waste from home, earning first place in the Corporate Social Responsibility Campaign category of Ragan’s PR Daily Awards.
Pace goes beyond perks to seek and retain talent with commitment to philanthropy, racial equality, and more.
