Barbara “Basia” Stachurska
The ethics of greenwashing: Young PR professionals’ perspective
It’s more than a buzzword to the next generation.
Corporate Social Responsibility
Tom Corfman
How to tell ESG stories without those three little letters
Use the journalistic tools of reporting and storytelling to blunt backlash over your Environmental, Social and Governance practices.
Allison Carter
Why words are a secret weapon in the fight against climate change
And they’re only going to grow more important.
Delaney Trail
3 tips for comms pros creating a clean energy PR strategy
From solar to wind farms, convincing communities of the benefits of these projects takes time and trust.
Allison Carter
The Daily Scoop: P&G quietly drops forest degradation ESG pledge
Plus: Target’s sale slump could embolden activists and movie studios take “unusual” negotiating step.
Tom Corfman
Despite backlash, this is not the time to scale back on ESG. Here’s why.
Despite the controversy, your audiences still want simple, clear reporting on environmental, social and governance.
Ragan Insider Allison Carter
How REI crafted a Twitter pause statement that centers values
Here’s how they put their statement together.
Matthew Purdue
1st Corporate Character Barometer shows gap between corporate readiness and stakeholder expectations
Brands aren’t taking stands, though they know audiences want them to.
Allison Carter
How Pinterest is working to be a positive social network
Social media is often known for its toxicity. Pinterest wants to be a force for good.
PR Daily Staff
Deadline approaching: Share your opinion on brands taking stands NOW
Ragan and Peppercomm survey will illuminate the effects of brands taking stands.
Julie McCracken
Business for good is good for business: the evolution of CSR to ESG
Now, more than ever, your social impact strategy plays a critical role in driving employee engagement and protecting brand reputation.
Ted Birkhahn
5 things to consider when taking a brand position on hot-button issues
The risks of staying quiet are greater than they used to be.
Rebecca Swift
Visualizing green: Showing sustainability in the climate-conscious age
Here’s how to align your images with a commitment to protecting the environment.
Ted Kitterman
This perception gap threatens your sustainability message, report says
CEOs are much more bullish on hitting climate targets than their senior management teams.
Emma Atkinson
Why 3 is the magic number when deciding how many social causes to champion
New research from USC’s Annenberg Center breaks down the importance of corporations taking a stand on social issues.
