Brian Pittman
4 tips to cut the corporate speak and connect
Trying times demand trustworthy communications. Here’s how to counter uncertainty with authenticity in your writing.
Content Marketing
Beki Winchel
Kraft pulls ‘send noodz’ campaign, IKEA asks for old furniture for #BuyBackFriday, and Facebook bans anti-vaccine ads
Also: A majority of execs think organizations need to push DE&I efforts forward, Chris Rock promotes Verizon’s 5G serices, Facebook Messenger gets a redesign, and more.
Ted Kitterman
Report: Social media managers lack clear path to senior leadership roles
The career trajectory of the social media manager—their top challenges, desires and interests—are all explored in this new report from the Institute for Public Relations, Ragan Communications and the University of Florida.
Beki Winchel
Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism
Also: Steak-umm says brands aren’t cool on Twitter, a startup launches an anti-advertising campaign on TikTok, crucial pillars of marketing success, and more.
Sarah Ware
How influencers helped save lives during COVID-19
A campaign in Texas offers lessons in how public health authorities can work with social media celebrities to encourage safety and wellness during the ongoing pandemic.
Dustin Siggins & Michelle Garrett
Should media relations wait during election season?
Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage.
Beki Winchel
Microsoft announces permanent hybrid workforce, British Airways’ chief steps down, and how far in to the future PR pros are planning
Also: NFL Network suspends sportswriter for social media ad, crucial SEO tips for success, Oreo shows off LGBTQ+ flag colors with its iconic cookies, and more.
Ragan Insider Ted Kitterman
Dickies embraces ‘digital-first’ approach in global campaign
The workwear brand partnered with “makers” to create video content that highlights the dignity of work and how creativity can unite the world.
Beki Winchel
Yelp launches alert to stand against racism, JPMorgan Chase commits $30B to advancing racial equality, and Slack launches short-form video feature
Also: ‘Sesame Street’ and HBO Max address racism in an upcoming family special, Chicago pizzeria turns Netflix dis into marketing gold, where execs stand on purpose, and more.
Tommy Morgan
How PR can help shape marketing messages
With tightened budgets affecting many organizations, make sure that your marketing and PR efforts work in tandem to deliver the best results.
Beki Winchel
Etsy and Facebook remove ‘QAnon’ content, Ruby Tuesday files for bankruptcy, and Hotels.com offers the chance to ‘live under a rock’
Also: McDonald’s offers new breakfast items and another menu collab to entice younger consumers, report reveals COVID-19 fears, Best Buy highlights DE&I efforts, and more.
Thomas Stoeckle
How data-driven storytelling can take you around the world
A measurement pro shares the story of his campaign for the Maldives’ tourism sector, a project made possible by emotive storytelling backed by data analysis.
Beki Winchel
Ocean Spray skates into viral TikTok trend, Microsoft and Wells Fargo defend DE&I commitments, and Petco stops selling ‘shock’ collars
Also: Kraft asks consumers to ‘send noods,’ Netflix faces charges in Texas for promoting ‘Cuties,’ many think cyberattacks will be more common during COVID-19, and more.
Beki Winchel
Southwest Airlines proposes pay cuts to avoid furloughs, new features for Instagram’s 10th birthday, and Eskimo Pie renamed ‘Edy’s Pie’
Also: Studios delay theatrical releases due to COVID-19, Google rebrands digital workspace offering to compete with Microsoft, women are underrepresented in the C-suite, and more.
April White
How PR pros can harness the power of podcasts during COVID-19
The format has grown even more popular despite fewer commuters during WFH. Here’s how communicators can make the most of it.
