Beki Winchel
3 ways PR pros can win with SEO and analytics
Consider these tips to help identify new opportunities, remain competitive and better reach target audiences with your content.
Content Marketing
Jonathan Rick
What PR pros can learn from tech-support reps
We’ve all become more familiar with the IT department during WFH, and these crucial team members can offer some sage advice to PR pros engaging their clients.
Jessica Nunez
Career guidance for aspiring communication pros in 2020
Learn to network, invest in yourself, and craft a five-year plan. Above all, don’t give up.
Natasa Djukanovic
How to keep your team motivated during the pandemic
If productivity is suffering during remote work restrictions, how can you encourage your comms team to do better without overwhelming exhausted employees?
Beki Winchel
Nestlé renames ‘out of step’ candies, Instagram introduces marketing data settings as ‘Reels’ get ads, and Oreos goes gluten-free
Also: Innocent Drinks gives Twitter users a peek behind the scenes of content creation, Waffle House’s first-ever beer, 67% of customers will buy again at brands focused on DE&I, and more.
Beki Winchel
Zoom lifts Thanksgiving call limit, WW launches personalized wellness program, and SEC chair to step down
Also: BarkBox embraces risqué humor to boost its holiday buzz, Dunkin’ wins big from influencer campaign, Qatar Airways markets ‘travel bubble’ holiday, and more.
Beki Winchel
Costco tightens mask policy, Deutsche Bank suggests WFH tax, and YouTube ditches its annual ‘Rewind’
Also: Ticketmaster clarifies reports of vaccine requirements, JetBlue prepares to book middle seats, Stove Top offers ‘stuffing-inspired’ fashions, and more.
Beki Winchel
The New Yorker fires Jeffrey Toobin, UPS makes uniform policy more inclusive, and NFL’s Houston Texans fires female PR head
Also: PlayStation offers customized Twitter ‘like,’ how many PR pros’ roles encompass content marketing strategies, a sculpture restoration fail in Spain goes viral, and more.
Sue Horner
10 creative ideas to emerge from COVID-19 ennui
If your creativity is flagging, sagging or bone-dry, try these ideas to spark a bit of fresh inspiration.
Christina Hennessy
11 fantastic tips to improve your virtual presentation slides
With audiences viewing your PowerPoint on smaller screens during WFH, it’s important to reimagine your visual format.
Beki Winchel
Singles’ Day poised to break records, WarnerMedia announces layoffs, and Whole Foods partners with Progressive to offer a ‘Turkey Protection Plan’
Also: ‘Jeopardy’ honors the late Alex Trebek, the European Commission files antitrust claims against Amazon, brands tweet Veterans Day messages, and more.
Beki Winchel
McDonalds announces ‘McPlant’ line, Pizza Hut offers meat-free sausage, and Ulta partners with Target for ‘shop-in-shop’ boutiques
Also: Primark UK’s shopping bags double as wrapping paper, 4 in 5 consumers say websites are more important than social media, Four Seasons jumps on election branding, and more.
Beki Winchel
Brands respond election results, Dixie Brewing changes moniker to ‘Faubourg Brewing Co.,’ and how marketers see the future of content
Also: Warner Bros. cuts ties with Johnny Depp, Bloomberg’s new TV play, PR pros share their videoconferencing setups, gifts for the strong and influential women in your life, and more.
Ted Kitterman
What is the future of the press release?
Gregg Castano, founder of News Direct, shares how to adapt to serve the needs of modern, digital-first media outlets.
Ted Kitterman
Ryanair’s Twitter account pulls no punches on U.S. election
The European airline has been snarking as the U.S. election results hang in the balance. How are the sassy tweets being received?
