Ted Kitterman
Motorola’s comms leader shares virtual events tips
Can you still generate excitement and motivate stakeholders with virtual gatherings? Here’s one leader’s practical guidance.
Content Marketing
Beki Winchel
KC Star reports on its past racist coverage, Tropicana apologizes for mimosa-themed campaign, and TikTok’s top 2020 campaigns
Also: Ford brings back a holiday season staple, Yorkshire Tea’s masterclass in Twitter engagement, a guide to digital marketing across channels, and more.
Ronn Torossian
Why listening is a superpower for social media managers
Here are some ways to make sure that your brand building on social media is a two-way street with consumers.
Beki Winchel
Coca-Cola lays off 2,200 employees, Google responds to latest antitrust lawsuit, and PepsiCo builds buzz for new ‘Cocoa cola’
Also: Neflix’s year in review, Vice Media joins OnlyFans with ‘food porn,’ the NFL aims to invite frontline health care workers to the Super Bowl, and more.
Ragan Insider Ted Kitterman
From crisis to hope: Marriott’s journey through COVID-19
A new video from Marriott’s global holiday campaign presents a glimmer of hope, as the travel industry tries to move forward into a new year.
Beki Winchel
Tyson fires employees involved in COVID-19 ‘betting pool,’ Burger King turns Instagram over to competitors, and Twitch bans derogatory lingo
Also: Blue Apron and Disney+ provide socially-distanced ‘dinner and a movie,’ GroupM forecasts e-commerce success in 2021, holiday gifts for communicators, and more.
Beki Winchel
Facebook bets on video with new tools, Twitter to shut down Periscope, and Ally Bank offers New Year’s babies $250
Also: Eventbrite reports virtual events are helping people thrive during uncertainty, Wisconsin sports teams partner for social good, Innocent Drinks’ holiday contest, and more.
Beki Winchel
Twitter slapped with GDPR fine, Utah’s Dixie State University to change name, and Coca-Cola offers gifts via Twitter Santa
Also: Beware of misinformation when crafting vaccine messages, Panera and PepsiCo seek best ‘virtual party selfie,’ a Disney social media pro spills content success secret, and more.
Beki Winchel
Cleveland’s MLB team to change name, Reddit purchases short-form video app Dubsmash, and mobile video games to reach $165.9B this year
Also: Google shares outage information across its services, Pfizer tweets images of COVID-19 vaccine leaving its factory, Universal and Disney World Resorts seek engagement, and more.
Beki Winchel
Facebook responds to antitrust lawsuits, Time announces ‘pet of the year,’ and Pantone selects two colors for 2021
Also: Cartoon Network racks up kudos for its anti-racism PSA, top challenges content marketers must overcome, Facebook’s ‘Year in Review,’ and more.
Beki Winchel
McKinsey apologizes for role in opioid crisis, Redbox launches streaming service, and Google’s Year in Search
Also: Universal Orlando Resorts pokes fun at an old tweet, Home Depot’s quest to reunite toy with toddler goes viral, Twitter users ridicule Apple’s AirPods Max, and more.
Beki Winchel
Time releases ‘worst year ever’ cover, Lufthansa Group to lay off 29,000, and Zalando co-CEO steps down to support wife’s career
Also: Microsoft embraces positivity and connection with its holiday commercial, Planters ages its mascot again, a guide to creating effective infographics, and more.
Beki Winchel
Walmart announces employee bonuses and extended leave, Warner Bros. to stream films with theatrical releases, and Southwest warns of 6,800 job cuts
Also: McKinsey & Co. reports that only 18% of top companies made internal DE&I commitments, Dunkin’ holiday drink goes viral, Miller Lite celebrates lack of holiday office parties, and more.
Beki Winchel
U.S. announces limits on in-flight service animals, Netflix stands behind Elliott Page, and Oreo partners with Lady Gaga
Also: Spotify packages its listener data in emotional stories, Kellogg’s Pringles are getting a modern overhaul, Dole Packaged Foods urges donations for hungry children, and more.
Dustin Siggins
3 mistakes Sherwin-Williams made in firing TikTok star Tony Piloseno
The employee had more than a million followers watching his videos of mixing paint. Now the social media star is taking his talents to Florida Paint.
