With the coronavirus dominating the headlines, and marketers needing to pivot in the face of cancelled live events, here’s how communicators can make a change.
There are just two days left in the year—but our countdown isn’t finished yet. Here’s another round of our top stories form the last 12 months.
Also: Wendy’s, Taco Bell and Pizza Hut criticized as misinformation spreads, Instagram guides #BlackOutTuesday participants, consumers want brands to take a stand, and more.
How are you planning on using influencers this year? Here are some stats to help inform the skeptics about influencer campaigns.
The presents have all been opened, and the year is fast coming to an end. We continue our countdown of the articles that mattered most to readers in the past 12 months.
Compatible cultural identification, strong stands by company leaders and the influence of, well, influencers help sway young consumers—but don’t discount word-of-mouth and online reviews.
Struggling to stay atop the latest developments in visual storytelling? Here are the emerging strategies and tactics you should watch for this year.
It’s the end of another year, so we’re taking a look at the stories that were most important to readers. Here’s some of the tales that had the biggest impact.
Also: Dunkin’ goes spicy with menu item and partnership, Hormel offers ‘Breathable Bacon’ mask, videos are marketers’ most popular content format, and more.
Also: How COVID-19 is affecting e-commerce, how to pitch TV news, join our Twitter #RaganChat, and more.
Also: Costco and JetBlue require masks, Salesforce cancels in-person Dreamforce, how you can lean on nostalgia during the pandemic, and more.
Also: Amazon encourages employees to reflect on Juneteenth, Facebook launches largest voting effort in history, younger users turning to Instagram for COVID-19 news, and more.
Also: EDsmart is offering $1,000 for a ‘Harry Potter dream job,’ consumers share what they want to hear from brands, IPR’s employee engagement survey, and more.
Top GIFs racked up hundreds of millions of views, showcasing trending topics, breakthrough strategies and shifting behaviors to prepare for in 2021.
Also: A digital marketer’s take on ‘Deck the Halls,’ Pinterest reports the hottest trends for 2021, Los Angeles Rams’ player to launch YouTube series, and more.
