Amanda Milligan
2 steps for using earned media to build brand authority
Getting that third-party validation is PR’s superpower, but what are the tactics that will lead to great media placements?
Content Marketing
Beki Winchel
Disneyland axes annual pass program, Axios declares audience ‘Bill of Rights’ to gain reader trust in local news, and Edelman reports burst trust bubble
Also: YouTube tests shopping features on videos, Yorkshire Tea shows a fun way to use Twitter polls for engagement, PR pros virtually network on Twitter, and more.
Beki Winchel
Airbnb blocks D.C. reservations during inauguration, Snapchat bans Trump, and Sephora releases DE&I commitments
Also: Google blocks political ads, Grubhub offers Girl Scout cookie delivery, Xbox’s social media team offers gaming recommendations, and more.
Ted Kitterman
5 outspoken responses to the US Capitol riots
What were the strongest responses to a violent crisis that embroiled the U.S. Capitol on Jan. 6? Here’s our op-ed on the organizations we think stood out and spoke up.
Beki Winchel
YouTube blocks Trump from posting, Apple makes good on $100M racial equity and social justice promises, and Glassdoor’s ‘Best Places to Work’
Also: CNN to end its Airport Network, Yelp to display COVID-19 feedback, Chipotle aims to hire 15,000 employees, and more.
Beki Winchel
PGA cuts ties with Trump, organizations pause political donations and Twitter permanently bans Trump’s account
Also: AWS pulls social media app Parler’s hosting, General Motors launches redesign focused on an electric-driven future, Purcotton apologizes for ad, and more.
Ragan Insider Robby Brumberg
Let’s take a deep-dive into internal business jargon that change agents and communicators should not run up the flagpole in 2021
A new Verizon survey lists the most grating, frustrating phrases to excise from your prose in the new year.
Joy Knowles
6 reasons why it’s the right time to start podcasting
Even though there are fewer commuters downloading their favorite shows, listenership to the digital audio format is up.
Beki Winchel
Twitter and Facebook suspend Trump, top execs respond to US Capitol riots, and Family Video to permanently close
Also: Facebook rolls out new business page features and design, communicators urge PR and marketing pros to pause content during crisis, how PR agencies are shifting service offerings, and more.
Ted Kitterman
Trust grows in importance, UPS condemns driver’s racism, and Macy’s to close 45 stores
Also: Amazon buys some airplanes, how PR and customer service should work together, how PR pros feel about the new year, and more.
Lisa Button & Philip McGowan
How your PR and customer service can—and must—work together
Great customers service in the digital age in complex, difficult and expensive. Don’t let this crucial consumer touchpoint be a stain on your brand’s reputation.
Ted Kitterman
Evoke Kyne’s Sarah Cooper Welty on being sincere, personal in 2021
This senior vice president shares her thoughts on the future of the industry, tools that keep her organized and more.
Ted Kitterman
Business leaders decry election fraud claims, consumers have more fear in 2021, and Albertson’s takes backlash from DoorDash partnership
Also: Social media lessons from Stacey Abrams, Fiat and Peugeot announce merger, PR pros share their resolutions, and airports manage through employee COVID-19 diagnoses.
PR Daily Staff
PR Daily’s top stories of 2020: Nos. 1-10
The end of the year is finally upon us. Here are the most relished and shared stories from our site for 2020.
Ted Kitterman
During the COVID-19 pandemic, buzzwords are getting a workout
Many users on Twitter have noted the increased use of some words and phrases that have started to distract from important messages.
