Also: How PR pros are crafting more of their pitches to include DE&I angles, what skills you’re focusing on for 2021, and more.
Also: Spotify, HBO Max and more launch content for Black History Month, Hendrick’s Gin offers a ‘moonbathing’ kit, ESG communications considerations, and more.
Some humanity and creativity can help find success for your clients even when the media is overwhelmed by national news headlines.
Also: Samuel Adams’ tongue-in-cheek Super Bowl ad, YouTube extends ban on Trump and cuts off Guliani’s ad revenue, Air Asia updates cancelation policy, and more.
Also: What top brands on Twitter are doing to best serve consumers, Google rolls out tools to promote COVID-19 vaccine information, Godiva to close all North America locations, and more.
A report reveals digital media pros’ career obstacles, limitations and frustrations—and how companies can equip these invaluable employees to succeed.
Also: Social media image guidelines for 2021, PepsiCo’s clever response to President Joe Biden, how Orlando International Airport engages on Twitter, and more.
These tips may help you earn that coveted “eagle-eye” status within your organization.
Comms experts break down the inauguration’s messaging highlights, speechwriting tactics and storytelling takeaways.
Also: Data-backed digital marketing trends for 2021, TikTok previews a Q&A tool, Pillsbury and Oreo team up on a new product line, and more.
PR and media professionals weigh in on how his speech offers a bridge to the many priorities he has set for his incoming administration—and what communicators can learn from a symbolic day.
Just because you are crowdsourcing your content doesn’t mean it can’t look professional. Here’s how to get the video content you are looking for.
Let’s use data to discover why we are seeing a 5% decline in corporate communications click rates this year, but engagement is significantly higher.
If you’ve been indifferent about the audio content trend—or perhaps daunted by the tech or time involved in a launch—don’t fret. Follow this expert guidance to get started.
Also: Ford calls for unity, search engine DuckDuckGo reports 62% daily search growth in 2020, Oscar Mayer seeks Weinermobile spokesperson, and more.
