Also: Sinclair Broadcast Group to lay off nearly 600 employees, Chipotle and e.l.f. Cosmetics partner on product line, the best phrases for PR pros to hear, and more.
Also: Mental Health America’s recent report highlights high employee burnout and stress, Reese’s introduces all-peanut butter cups, Facebook tests ‘Bars’ app, and more.
What I learned from Larry Ragan and a thousand other communicators is what I hope to teach the world.
Also: Six Dr. Seuss titles will no longer be published due to racist imagery, brand managers ramp up content for Women’s History Month, 66% of marketers are boosting online lead-gen budgets, and more.
For leaders of remote employees, it’s crucial to take extra steps to build connections over a variety of channels.
The organization has awarded nearly $800,000 in Bridging the Dream scholarships to help 33 students across the country, winning PR Daily’s 2020 Corporate Responsibility Award for “Education or Scholarship Program.”
Also: Arby’s takes aim at McDonald’s with new fish sandwich, Brazo Electric Power files for bankruptcy, Apple and Target team up to attract more consumers, and more.
Affiliate marketing can give earned media purists pause, but this practitioner says the two disciplines are great partners in the digital media era.
Also: Twitter interactions for biopharmaceutical companies rose 255% last year, The Ad Council releases COVID-19 vaccine campaign, organizational leadership insights, and more.
The media company’s ‘Person of the Year’ franchise is a popular effort that drives web traffic, brand buzz and revenue. Here’s how the team has modernized the annual feature.
In data collected by Sprinklr, 2021 saw a big upswing in uses of Black History Month hashtags and messages than in 2020.
Authenticity is a well-worn buzzword for communicators—but what does it look like in the current online landscape?
The agency founder and president offers her insights on maintaining boundaries between life and work and what success will look like for PR pros in the days ahead.
Also: Kroger responds to third-party data breach, Spotify launches in more than 80 new markets, Twitch highlights Black content creators and streamers, and more.
Also: Disney+ adds content warning to episodes of ‘The Muppet Show,’ The New York Times shows COVID-19’s toll with a striking graph, Innocent Drinks gets real on Twitter, and more.
