Content Marketing

Beth Nyland

10 tips to smash writer’s block

Set a timer, make a list, and break down big tasks into bite-size messaging morsels. Above all, don’t let perfectionism slow you down.

Justin Joffe

WeWork’s CEO doubts remote workforce engagement, how companies earn trust, and cruise lines share plans to resume sailing in July

Also: the latest tech offers new horizons for accessibility, Instagram adds pronouns, and Ohio creates lottery to reward vaccinated residents.

Justin Joffe

McDonalds, Lyft and Uber push vaccine messaging and services, Black employees see less progress on DE&I, and Chipotle promises wage hike

Also: Mattel wants to recycle old Barbies, YouTube offers funds to compete with TikTok for influencers, insights from Ragan’s Communications Benchmark Report, and more.

Ragan Insider | Ted Kitterman

How the Trevor Project and PHM are reaching LGBTQ youth with social video

The team recognized that LGBTQ youth, already at a disproportionate risk for mental health and suicide, were facing exacerbated challenges during COVID-19. Here’s how they are fighting back.

Justin Joffe

Facebook defends plans for kid-centered Instagram, YouTube viewers increasingly consume videos about everyday tasks, and NBC drops Golden Globes

Also: AAA seeks to calm consumer fears over gas shortage, Twitter tip jar posts home addresses, and Patagonia’s CEO shares strategies for activism campaigns.

Brian Pittman

3 levels of empathy that are essential for electric storytelling

Superb storytellers can easily put themselves in someone else’s shoes. Here’s a visualization of three types of empathy to improve your storytelling and make deeper connections.

Justin Joffe

Dartmouth College responds to surveillance allegations, working moms struggle with remote well-being, and Netflix, Amazon seek distance from Golden Globes

Also: Brands share sensitive Mother’s Day messaging, Instagram adds live captions to Stories, and Google Play adds transparency features.

Tara Reid

4 messages moms want from their favorite brands in 2021

Don’t overcomplicate it. Simplicity and honesty speak volumes for a demographic that has uniquely suffered during the COVID-19 crisis.

Brendan Gannon

Oracle drives business development with campaign to revitalize ‘old school’ image

The team’s research around the best customer service experience drew positive press and bolstered its share of voice. Its efforts won first prize in the B2B Campaign category of Ragan’s PR Daily Awards.

Justin Joffe

Peloton escalates crisis response with treadmill recall, exclusives lead to media coverage, and Uber protests changes to gig worker regulation

Also: New York Times sees record subscription growth, NASA celebrates Asian American Pacific Islander Heritage Month, Twitter changes image sizes, and more.

Justin Joffe

Spotify CEO silent on Joe Rogan’s anti-vax comments, female leadership helps organizations embrace risk, and JP Morgan to send employees back to the office

Also: CES announces in-person programming for Jan. 2022, Tesla reveals notice from EPA, Facebook responds to calls for ad transparency, and more.