Tina McCorkindale & Mark Weiner
As masks come off, what are the implications for PR?
Industry insiders break down what the data has to say about messaging the changes about mask guidance in public spaces.
Content Marketing
Justin Joffe
Brands highlight transgender rights for Pride Month, how personalization improves email open rates, and Microsoft catches Russian cyberattack
Also: Costco resumes free samples, Facebook explains ad review process, and airlines ban alcohol sales on flights.
Laura Bedrossian
How museums and libraries are thrilling audiences on TikTok
Here’s what you can learn from the success of these institutions in delivering short video content—and tips for replicating their process.
Justin Joffe
NBA and WNBA push for federal police reform, SEO tips for communicators, and United Airlines’ contest gets passengers to share vaccine info
Also: Bagel Bites stunt offers lunar real estate, LinkedIn touts new metrics, and TSA announces pipeline cybersecurity regulations.
Justin Joffe
Ben & Jerry’s offers tips on anti-racism statements, Americans report increased summer travel plans, and NYC schools eliminate remote learning
Also: Hotels.com analyzes your dreams, Instagram offers new metrics, and pregnant CEO rejects doubtful investors.
Justin Joffe
How web links expire over time, USDA explains program to forgive minority farmers’ debt, and Ford’s electric truck push
Also: Big Milk goes over the edge, Amazon responds to alleged hate crime, and Twitter readies subscription service.
Justin Joffe
How the movies are tempting consumers back to cinemas, channels for social justice messaging, and Lego’s first LGBTQ-themed set
Also: Omaha Steaks encourages gatherings, Twitter relaunches verification program, and CNN regrets ethical lapse.
Justin Joffe
Saks requires employee vaccinations, Americans won’t share data to stop COVID-19 spread, and HBOMax launches ad-supported tier
Also: Burger King joins chicken sandwich war, Spotify rolls out automatic transcriptions, and TD Bank launches digital content hub.
Justin Joffe
Bank of America shares minimum wage benchmarks, privacy drives brand trust, and Amazon expands worker safety initiative
Also: The Muppets encourage vaccinations, Google I/O conference drives conversation on Twitter, and Facebook seeks input from researchers.
Justin Joffe
Delta requires new employees to get vaccinated, the best times for posting on Twitter, and Bill Gates defends reputation as relatable philanthropist
Also: Coca-Cola stops energy drink sales, governments celebrate International Day Against Homophobia, Transphobia & Biphobia, and WarnerMedia declares support for CNN.
Justin Joffe
Venmo responds to privacy vulnerability, consumers want companies to address social justice issues, and Twitter users roast CDC guidelines
Also: Retailers relax mask rules for shoppers, Palm Springs art museum blushes over Marilyn Monroe statue, and WarnerMedia & Discovery announce a merger.
John Rampton
5 steps to reignite your productivity
When your train of thought runs off the rails, use these tactics to get back on track.
Joy Knowles
What PR tools can and can’t do for your pitching efforts
A media database or social listening tool can help inform your best work—but don’t rely on the tech to do all the work for you. Here’s how savvy pros use their toolkits.
Justin Joffe
Industry groups respond to relaxed CDC guidelines, unvaccinated adults open to financial incentives, and Apple reacts to employee outcry over new hire
Also: Ellen DeGeneres announces her show to leave the air, social platforms respond to vaccine disinformation researchers, and Twitter users question vaccine promotions.
Tiffany Guarnaccia
After COVID-19, events are set to emerge stronger than ever
The events industry is undergoing a rebirth following intense disruption and innovation. Here’s how comms pros should seize the opportunities that lie ahead.
