Content Marketing

Justin Joffe

How organizations plan to mark Juneteenth, Americans show deep concern for sources in news stories, and MLB explains new pitching rules enforcement

Also: Antitrust advocate becomes new FTC leader, National Parks manage crowds on Twitter, and Whole Foods offers rainy day insurance.

Ragan Insider | Ted Kitterman

6 tips for nailing the story in your video

Your CEO droning on with vapid talking points won’t bring in new audiences. Here’s how to ensure your video creations resonate.

Justin Joffe

Roku, Spotify back antitrust moves to break up big tech, Americans consider data security a top issue, and Lin-Manuel Miranda apologizes for lack of representation

Also: Pride campaigns focus on LGBTQ+ homelessness, Philips issues ventilator recall, and Texas energy company ERCOT is slammed on Twitter.

Ted Kitterman

EEOC offers new guidance on vaccine mandates for employees, consumers are skeptical of Pride messages, and CNN’s Toobin makes his return

Also: A Bitcoin conference in Miami spreads COVID-19, Golden Corral has golden moment on Twitter, Amazon changes course on remote work, and more.

Lauren Weatherly

How conventions, corporate events, trade shows and meetings are set for big change

Here’s how the tools that PR pros use to build community and generate buzz are going to look different in the post-COVID era.

Daphne Gray-Grant

15 ways to build and sustain daily writing momentum

Put your daily commitments to paper, set small, achievable goals, and don’t freak out about a messy first draft.

Ted Kitterman

Oil industry looks to change its image, comfort levels between vaccinated and unvaccinated narrows, and Medium’s CEO letter backfires

Also: Companies take firm stance on vaccines for customers and employees, Starbucks brings back reusable cups, Press Secretary Jen Psaki mixes metaphors, the cicada news cycle, and more.

Ragan Insider | Ray Schultz

6 crucial digital marketing trends to follow

To keep up with the competition, communicators should stay up on data privacy, audience targeting and next-generation measurement techniques.

Justin Joffe

Sponsors offer support for Naomi Osaka, how internet access poses questions for PR messaging, and the FDA defends untested Alzheimer’s drug

Also: Burger King trolls Chick-fil-A for Pride, Apple unveils sharable health data, and Carnival requires passenger vaccinations.

Ragan Insider | Adriana Waterston

How to engage Gen Z during Pride Month and beyond

Younger audiences are identifying as LGBTQIA+ in higher numbers—and the expectations for messages that embrace complex gender identities is changing rapidly.

Justin Joffe

Fisher-Price recalls products after infant deaths, TikTok tips for communicators, and Royal Caribbean eliminates vaccination requirements

Also: TripAdvisor and HBO offer Pride travel tips, TikTok reinstates ‘intersex’ hashtag, and AMC warns investors about meme stock dips.

Justin Joffe

Walmart gives employees smartphones, younger Americans want mobile-first content and United Airlines announces supersonic jet investment

Also: SodaStream partners with Laverne Cox for Pride, Twitter launches premium subscription, and Postmaster General Louis DeJoy responds to FBI investigation.

Paul Cash & James Trezona

How behavioral science can guide your B2B marketing

Here are the four main kinds of emotion and how they can be used to entice new customers—even in a rationalized B2B relationship.

Laura Hale Brockway

What are your language pet peeves?

Here are some phrases that drive communicators up the wall.