Also: Amtrak blames millennials for dining car’s demise, storytelling wisdom from Toyota and Hilton, and why you should combine newsrooms with social media.
The company launched a digital radio show to highlight important behind-the-scenes stories. The program offers significant lessons for brand managers and communicators.
In his Ragan conference keynote at Disneyland, Lou Dubois details how the global hotelier put the focus on employees and guests, offering takeaways for enthusiastic attendees.
Stemming from the Americans with Disabilities Act, this inclusive approach to digital design and user experience is a key element for today’s online audiences. Here’s what you should know.
Avoid deluging your audiences with information, no matter how cerebral they might be. Woo the hearts, and minds will follow. Here are key takeaways from our conference at Disneyland.
The city discovered that no global agency was ready to mop up its reputational mess as pro-democracy protestors have revealed cracks in public perception of the Asian business hub.
Also: NBCUniversal launches ‘Peacock’ streaming service, AT&T disputes fraud claims, Snapchat takes swing at transparency on political ads, and more.
Also: Google’s tribute to B.B. King, smaller followings produce better engagement, how PR pros feel about crowdsourcing information, and more.
President and owner Alison Gutterman of Jelmar, the company that makes Tarn-X and CLR, says music and cleaning are an intuitive fit—but that’s only the tip of the spear for her campaign.
Sometimes recovery takes more than medicine. The iconic spokes-duck, crafted into an interactive toy, gives youngsters undergoing treatment a much-needed morale boost.
Also: Your caffeine vehicle of choice, 9/11 tributes, Tide’s TV ads drive online conversations, Uber lays off 400+, and more.
After a highly successful activation last year for the Browns’ first NFL win in two seasons, Bud Light decided to go back to Cleveland—and sell some refrigerators.
Also: Alabama dean resigns amid Twitter furor, T-Mobile vows to investigate purported overcharges, and Burger King’s ‘Escape the clown’ campaign.
Also: Nissan’s leadership crisis escalates, MillerCoors wins an injunction over corn syrup messaging, and Vienna reigns as the world’s most livable city.
Word-of-mouth is great, right? Well, if people are mangling the name of your company or product, then not so much. Here’s help for frustrated marketers and PR pros.
